A Space for Space

After the Absolut Blank campaign, where 20 artists had complete creative freedom to redesign the iconic bottle shape, we were able to continue the campaign through Mario Wagner and his space-inspired artwork.

Wagner’s design’s visual language is based on the 1960s – an era characterized by the race to the moon and the legendary moon landing. To ensure visual continuity, he used some elements that were also part of his designs for the Absolut Blank campaign.

Continuing this campaign with such a custom bottle was honestly not part of the original plan – but when a project evolves into something new, why on earth would we hold back on a space-themed limited edition?