An innovative release from Jägermeister which is focusing very much on the vessel for the German liqueur. Designed to look just like a freezer pack, the bottle is made of plastic which firstly, cools quicker than glass, and secondly, is designed with picnics, festivals and the like in mind, where glass may not be so practical. Now getting that ice cold serve is even easier! Very cool, one might say.

Geddit? Cool. It’s funny because…