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The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Palm trees, flamingos, music and martini glasses. When designing this passion fruit and orange blossom flavored vodka, we wanted to take you on an adventure from dusk till dawn through the city, the sunny beaches, the vibrant nightlife and the never-ending parties defining the hot spot that is Miami. Looking at the end result, we’d like to think we succeeded.
Apart from the usual – but unexpectedly spectacular Absolut parties (if we may brag a bit), Absolut Miami played host to a number of events and artistic experiences throughout the city, inviting Miamians to join in the celebration and further extending the design concept of “from dusk till dawn”.
We have much love for the Sunshine State and the city of energy. There’s even a bottle to prove that.
Sophistication, elegance and premium quality are attributes that characterize Absolut Vodka. Made in the Ahüs region of Sweden, exclusively with wheat – the noblest of cereals – and using the most advanced distillation techniques, this drink has become unique in the world of vodkas. That’s why Absolut is Super Premium. A gift for the palate of the most demanding consumers who seek pleasure and sophistication in the art of drinking. Source: Pernod-Ricard.Tips and Suggestions: ABSOLUT launches limited edition with mini bar The desired ABSOLUT vodka launches a limited edition that promises to be this summer’s must have. The new ABSOLUT Pop Up brings vodka in an exclusive white box, stamped with the shape of the bottle, considered today a world icon. When the box is opened, it transforms into a creative and charming mini bar with spaces to accommodate fruits and other ingredients for creating drinks anywhere, including on the beach, allowing for unusual parties
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 1L, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 1L with 3,9 of 5 points.
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 70cl, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 70cl with 3,9 of 5 points.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
The country of Sweden and the village of Åhus are the home of Absolut Vodka. But there is another place of which vodka knows its way around: Russia.
As part of our Cities series limited editions, the design created in collaboration with Russian fashion designer Alena Akhmadullina, plays around some recognizable Moscow’s historical and modern architecture motifs that uniquely captures the traditional yet transformative energy of the Russian capital.
The resulting design features a modern Moscow cityspace on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glosse in an elaborate style reminiscent of traditional Russian paintings.
Absolut Moscow was limited to 150 000 bottles to the Russian market only, making it a true collectible truly hard to collect
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Notice this it is 43% and not 40% as normal Absolut
Featuring Khuli Chana with a hood and fire breathing as The Dragon.
The One Source campaign in partnership with Absolut began with the release of an album and video in 2016 featuring Khuli Chana, Sarkodie (Ghana), Victoria Kimani (Kenya) and other African artists. A One Source Live (OSL) concert was held in Johannesburg on 24 March 2018.
In set of three bottles with One Source – Rain Queen and One Source – The Explorer
Year: 2018
Size: 750ml.Edition: 9.996
Country: South Africa
Africa is in the midst of a Creative Revolution. A new breed of artists, musicians, and fashion designers is changing the way the world perceives Africa.
Happy to have collaborated with Absolut Vodka on this project dubbed One Source: Africa’s On Fire both as a creative revolutionary featured in the film as well as the photographer for the campaign.
Client / Absolut Vodka
Agency / Native VML, SA
CCO/CEO / Jason Xenopoulos
Creative Director / Ryan McManus
Absolut Orient Apple is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar. Absolut Orient Apple is fresh and fruity with a distinct character of ripen red apples with a slight note of ginger.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Orient Apple is made the same way, the only difference is the taste of ripen red apple and ginger. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Orient Apple.
The main ingredients in Absolut Orient Apple are Absolut Vodka and ripen red apple and ginger flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown one fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the apples and ginger are as natural as the rest of the ingredients.
When we set out to create a new country-specific limited edition, we found inspiration in what makes Poland unique. It’s hard not to be inspired by Poland, whose passion for independence is matched only by a strong sense of common purpose.
To really bring modern Poland to the bottle, we chose Swanski to collaborate, as he has a way of bringing his own unique stamp to everything from graphic design to fashion to painting.
The design mixes Polish pop culture with a retro feel, resembling the posters that can be seen in Warsaw, the demonstrations on the streets or just a concert at a club.
Polakom. For the Poles. By Absolut.
Since the early 1980’s, we have been supporting the LGBTQ+ community as part of our strong belief that people should be free to love who they choose, and everyone should be free to express themselves.
Back in 2008 – for the 30th anniversary of the Pride Flag and our first Pride bottle – it only made sense to collaborate with artist and activist Gilbert Baker, one of the most prominent forces of the modern LGBTQ+ movement and designer of the original Rainbow flag back in 1978.
And in 2018, when Gilbert Baker’s rainbow flag was about to turn 40, we thought it was time for the Rainbow to get a permanent place in the Absolut family as a symbol and celebration of our long and strong support to the LGBTQ+ community.
This humble tribute to our late friend Gilbert Baker is filled with the closest thing we will ever get to such an immortal legend – Absolut Vodka Original.
2017
Vodka Rainbow Persuasive is a Limited Edition produced by Absolut, in collaboration with the Gilbert Baker Foundation known for creating the rainbow flag that is today the worldwide symbol of the LGBTQ+ community.
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
ABV (%): 40
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
Absolut Raw is a traveler’s exclusive edition.
Selective nose, exciting flavor profiles in the raw spirit distillate, called cuts, are hand-selected and re-introduced into the vodka.
First bottle paper wrapped.
Year: 2017
Size: 1000ml.
Cap: Normal Cap.
Country: Duty Free Shops
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
To celebrate the very best of Rio de Janeiro, Absolut collaborated with the visionary Brazilian designer Oskar Metsavaht to transform the bottle by paying tribute to the essence and exceptional nature of the people of Rio de Janeiro, the ‘cariocas’.
Metsavaht took his inspiration from his own photos of Ipanema and brought it to the world of Absolut, adding the typical carioca elements such as sand, the sidewalk of Ipanema and the Dois Irmãos Mountain.
The exceptional taste of Absolut Rio includes a combination of tropical fruits – orange, mango and passion fruit.
Grape, dragon fruit and papaya. The flavors of Absolut San Francisco were an homage to the cultural and ethnic diversity of the city, each with its own special meaning; the grape representing the Wine Country, the dragon fruit a wave to SF’s Asian community and the papaya a shout-out to the city’s Latin residents.
Absolut San Francisco’s limited-edition bottle was designed with a “freedom of expression” theme in mind. An illustration of San Fran’s famous cityscape, featuring the Golden Gate bridge, was included on the label. Visible from the reverse side of the bottle were mock protest signs shouting slogans like “Speak up!” and “Be Proud!”. Ideals the people of San Francisco hold true to their hearts.
As a parting gift to express our love for San Francisco we donated $50,000 to Habitat for Humanity Greater San Francisco – an organization that focuses on building families a future in the Bay Area.
Vodka on The Rock (well, near enough).
Available on select cruise ships in the Caribbean – Royal Caribbean, Carnival, Norwegian Cruise Line.
Year: 2013
Country: Caribbean Sea
Cap: Normal Cap
Edition: 500.000
Size: 1000ml.
Set of three (Seattle #2 and Seattle #3) the serie have for the first time the voice “Collectors Edition”. Plastic wrap featuring photo of the Space Needle.
Year: 2017
Country: USA
Cap: Normal Cap
Size: 750ml.
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