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The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
Blackcurrant. This sweet berry ripens in July – just as Swedes take their well-deserved vacation after having survived yet another long, cold and dark winter. Grown in your typical Swede’s country house backyard and in the wild, black currant is close to our heart for many reasons. This is our tribute to it. Skål!
The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.
Absolut Mandrin was launched in 1999, 20 years after Absolut Vodka. It’s the fourth flavored Absolut product after Absolut Peppar, Absolut Citron and Absolut Kurant. And since mandarin and orange are among the most popular flavors in the world, Absolut Mandrin was received with the same enthusiasm as the rest of the family members.
Absolut Mandrin was launched in 1999, 20 years after Absolut Vodka. It’s the fourth flavored Absolut product after Absolut Peppar, Absolut Citron and Absolut Kurant. And since mandarin and orange are among the most popular flavors in the world, Absolut Mandrin was received with the same enthusiasm as the rest of the family members.
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Palm trees, flamingos, music and martini glasses. When designing this passion fruit and orange blossom flavored vodka, we wanted to take you on an adventure from dusk till dawn through the city, the sunny beaches, the vibrant nightlife and the never-ending parties defining the hot spot that is Miami. Looking at the end result, we’d like to think we succeeded.
Apart from the usual – but unexpectedly spectacular Absolut parties (if we may brag a bit), Absolut Miami played host to a number of events and artistic experiences throughout the city, inviting Miamians to join in the celebration and further extending the design concept of “from dusk till dawn”.
We have much love for the Sunshine State and the city of energy. There’s even a bottle to prove that.
Sophistication, elegance and premium quality are attributes that characterize Absolut Vodka. Made in the Ahüs region of Sweden, exclusively with wheat – the noblest of cereals – and using the most advanced distillation techniques, this drink has become unique in the world of vodkas. That’s why Absolut is Super Premium. A gift for the palate of the most demanding consumers who seek pleasure and sophistication in the art of drinking. Source: Pernod-Ricard.Tips and Suggestions: ABSOLUT launches limited edition with mini bar The desired ABSOLUT vodka launches a limited edition that promises to be this summer’s must have. The new ABSOLUT Pop Up brings vodka in an exclusive white box, stamped with the shape of the bottle, considered today a world icon. When the box is opened, it transforms into a creative and charming mini bar with spaces to accommodate fruits and other ingredients for creating drinks anywhere, including on the beach, allowing for unusual parties
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 1L, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 1L with 3,9 of 5 points.
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 70cl, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 70cl with 3,9 of 5 points.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Absolut Mosaik: A collaboration of ART, DIVERSITY, AND ADVOCACY
Absolut Vodka unveiles its highly anticipated End Of Year Limited Edition for 2023: Absolut Mosaik.
In a remarkable collaboration, Absolut joined forces with British artist Olly Alexander to create a truly unique and captivating design with a just as compelling message. Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort. Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia. We’re all unique. Unique but not alone. This year’s, 2023 Limited Edition Absolut Original Vodka bottle is designed in collaboration with the icon Olly Alexander. The concept celebrates everyone being different and symbolizes that with our individuality, we’re all important parts of a greater whole. Just like a mosaic, where every piece is unique and together creates something beautiful, the bottle itself is the representation of inclusivity and diversity. Highlighting the importance of coming together and further bringing our Born To Mix message to the world.
The country of Sweden and the village of Åhus are the home of Absolut Vodka. But there is another place of which vodka knows its way around: Russia.
As part of our Cities series limited editions, the design created in collaboration with Russian fashion designer Alena Akhmadullina, plays around some recognizable Moscow’s historical and modern architecture motifs that uniquely captures the traditional yet transformative energy of the Russian capital.
The resulting design features a modern Moscow cityspace on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glosse in an elaborate style reminiscent of traditional Russian paintings.
Absolut Moscow was limited to 150 000 bottles to the Russian market only, making it a true collectible truly hard to collect
Absolut Movement was a limited-edition bottle aimed at inspiring people with diverse views to come together and connect. Leaning on the values of inclusivity & collective progression, Absolut has always stood for positive movement and this bottle reflects just that.
Released in October 2020, the bottle is a celebration of human spirit and collective action in which diverse views and voices come together to create uplifting, positive change. Made from frosted blue glass, the upwards spiral design is symbolic of the never-ending cycle of change. The swirling motion specifically attempts to capture the positive energy and upward movement that characterizes collective progression.
The key visual, which was designed with bright, intertwining colours, features empowering messages like ‘Stand Out’ ‘Unite As One’ ‘March Forward’ and ‘Shift Views’. It encourages what Absolut has always strived for; promoting diverse voices connecting as one.
HENRIK ELLSTRÖM, DIRECTOR STRATEGY & INNOVATION AT ABSOLUT SAYS,
As human beings, we’re social by essence and are far more powerful as a collective. We are different and this diversity is an asset: great things happen when different minds come together
Get Up, and get moving with New Limited-Edition Absolut Movement!
Inspired by different walks of life coming together, Absolut Movement celebrates the spirit of mixing together. The bottle’s spiral design reflects this, with 16 swirls meeting in the middle – showing that everyone, everywhere can enjoy moving moments. So whether celebrating the moments or movements this holiday season, start stirring together with Absolut Movement!
Following the same iconic Absolut production method, the ingredients that create Absolut Vodka’s unique taste are never compromised. Made exclusively from natural ingredients, Absolut has a rich, full-bodied and complex, yet smooth and mellow taste, with a distinct character of grain, followed by a hint of dried fruit.
Absolut Movement was released as a limited edition on October 1st, 2020.
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Notice this it is 43% and not 40% as normal Absolut
Featuring Khuli Chana with a hood and fire breathing as The Dragon.
The One Source campaign in partnership with Absolut began with the release of an album and video in 2016 featuring Khuli Chana, Sarkodie (Ghana), Victoria Kimani (Kenya) and other African artists. A One Source Live (OSL) concert was held in Johannesburg on 24 March 2018.
In set of three bottles with One Source – Rain Queen and One Source – The Explorer
Year: 2018
Size: 750ml.Edition: 9.996
Country: South Africa
Africa is in the midst of a Creative Revolution. A new breed of artists, musicians, and fashion designers is changing the way the world perceives Africa.
Happy to have collaborated with Absolut Vodka on this project dubbed One Source: Africa’s On Fire both as a creative revolutionary featured in the film as well as the photographer for the campaign.
Client / Absolut Vodka
Agency / Native VML, SA
CCO/CEO / Jason Xenopoulos
Creative Director / Ryan McManus
Absolut Orient Apple is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar. Absolut Orient Apple is fresh and fruity with a distinct character of ripen red apples with a slight note of ginger.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Orient Apple is made the same way, the only difference is the taste of ripen red apple and ginger. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Orient Apple.
The main ingredients in Absolut Orient Apple are Absolut Vodka and ripen red apple and ginger flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown one fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the apples and ginger are as natural as the rest of the ingredients.
With an exotic flavor mix of passionfruit and orange blossom this one is a perfect fit for any occasion, from night time parties with friends to being enjoyed on a sunny afternoon as the perfect Spritz. Putting a face to the name, the bottle design features freehand brush strokes and vibrant colors that abstractly and – if we may say so ourselves – very beautifully visualizes the essence of passionfruit. Getting to know Absolut Passionfruit is easy. Just add some lemonade, mango and lime juice into an ice filled highball glass, garnish it with lime wheel and pineapple’s leaf and you’ve got yourself a Passion for Days. And this is just one of many.
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