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Absolut Mosaik: A collaboration of ART, DIVERSITY, AND ADVOCACY
Absolut Vodka unveiles its highly anticipated End Of Year Limited Edition for 2023: Absolut Mosaik.
In a remarkable collaboration, Absolut joined forces with British artist Olly Alexander to create a truly unique and captivating design with a just as compelling message. Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort. Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia. We’re all unique. Unique but not alone. This year’s, 2023 Limited Edition Absolut Original Vodka bottle is designed in collaboration with the icon Olly Alexander. The concept celebrates everyone being different and symbolizes that with our individuality, we’re all important parts of a greater whole. Just like a mosaic, where every piece is unique and together creates something beautiful, the bottle itself is the representation of inclusivity and diversity. Highlighting the importance of coming together and further bringing our Born To Mix message to the world.
The country of Sweden and the village of Åhus are the home of Absolut Vodka. But there is another place of which vodka knows its way around: Russia.
As part of our Cities series limited editions, the design created in collaboration with Russian fashion designer Alena Akhmadullina, plays around some recognizable Moscow’s historical and modern architecture motifs that uniquely captures the traditional yet transformative energy of the Russian capital.
The resulting design features a modern Moscow cityspace on the front, with traditional buildings visible on the backside through the glass. The new urban scenery is glosse in an elaborate style reminiscent of traditional Russian paintings.
Absolut Moscow was limited to 150 000 bottles to the Russian market only, making it a true collectible truly hard to collect
Absolut Movement was a limited-edition bottle aimed at inspiring people with diverse views to come together and connect. Leaning on the values of inclusivity & collective progression, Absolut has always stood for positive movement and this bottle reflects just that.
Released in October 2020, the bottle is a celebration of human spirit and collective action in which diverse views and voices come together to create uplifting, positive change. Made from frosted blue glass, the upwards spiral design is symbolic of the never-ending cycle of change. The swirling motion specifically attempts to capture the positive energy and upward movement that characterizes collective progression.
The key visual, which was designed with bright, intertwining colours, features empowering messages like ‘Stand Out’ ‘Unite As One’ ‘March Forward’ and ‘Shift Views’. It encourages what Absolut has always strived for; promoting diverse voices connecting as one.
HENRIK ELLSTRÖM, DIRECTOR STRATEGY & INNOVATION AT ABSOLUT SAYS,
As human beings, we’re social by essence and are far more powerful as a collective. We are different and this diversity is an asset: great things happen when different minds come together
Get Up, and get moving with New Limited-Edition Absolut Movement!
Inspired by different walks of life coming together, Absolut Movement celebrates the spirit of mixing together. The bottle’s spiral design reflects this, with 16 swirls meeting in the middle – showing that everyone, everywhere can enjoy moving moments. So whether celebrating the moments or movements this holiday season, start stirring together with Absolut Movement!
Following the same iconic Absolut production method, the ingredients that create Absolut Vodka’s unique taste are never compromised. Made exclusively from natural ingredients, Absolut has a rich, full-bodied and complex, yet smooth and mellow taste, with a distinct character of grain, followed by a hint of dried fruit.
Absolut Movement was released as a limited edition on October 1st, 2020.
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Notice this it is 43% and not 40% as normal Absolut
Featuring Khuli Chana with a hood and fire breathing as The Dragon.
The One Source campaign in partnership with Absolut began with the release of an album and video in 2016 featuring Khuli Chana, Sarkodie (Ghana), Victoria Kimani (Kenya) and other African artists. A One Source Live (OSL) concert was held in Johannesburg on 24 March 2018.
In set of three bottles with One Source – Rain Queen and One Source – The Explorer
Year: 2018
Size: 750ml.Edition: 9.996
Country: South Africa
Africa is in the midst of a Creative Revolution. A new breed of artists, musicians, and fashion designers is changing the way the world perceives Africa.
Happy to have collaborated with Absolut Vodka on this project dubbed One Source: Africa’s On Fire both as a creative revolutionary featured in the film as well as the photographer for the campaign.
Client / Absolut Vodka
Agency / Native VML, SA
CCO/CEO / Jason Xenopoulos
Creative Director / Ryan McManus
Absolut Orient Apple is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar. Absolut Orient Apple is fresh and fruity with a distinct character of ripen red apples with a slight note of ginger.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Orient Apple is made the same way, the only difference is the taste of ripen red apple and ginger. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Orient Apple.
The main ingredients in Absolut Orient Apple are Absolut Vodka and ripen red apple and ginger flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown one fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the apples and ginger are as natural as the rest of the ingredients.
With an exotic flavor mix of passionfruit and orange blossom this one is a perfect fit for any occasion, from night time parties with friends to being enjoyed on a sunny afternoon as the perfect Spritz. Putting a face to the name, the bottle design features freehand brush strokes and vibrant colors that abstractly and – if we may say so ourselves – very beautifully visualizes the essence of passionfruit. Getting to know Absolut Passionfruit is easy. Just add some lemonade, mango and lime juice into an ice filled highball glass, garnish it with lime wheel and pineapple’s leaf and you’ve got yourself a Passion for Days. And this is just one of many.
Introduced in 2007, Absolut Pears is quite a newcomer in the Absolut family. And as with all talented rookies, the audience soon took it to their hearts. Probably because it’s such a good alternative to other overly sugared alternatives around.
When we set out to create a new country-specific limited edition, we found inspiration in what makes Poland unique. It’s hard not to be inspired by Poland, whose passion for independence is matched only by a strong sense of common purpose.
To really bring modern Poland to the bottle, we chose Swanski to collaborate, as he has a way of bringing his own unique stamp to everything from graphic design to fashion to painting.
The design mixes Polish pop culture with a retro feel, resembling the posters that can be seen in Warsaw, the demonstrations on the streets or just a concert at a club.
Polakom. For the Poles. By Absolut.
Since the early 1980’s, we have been supporting the LGBTQ+ community as part of our strong belief that people should be free to love who they choose, and everyone should be free to express themselves.
Back in 2008 – for the 30th anniversary of the Pride Flag and our first Pride bottle – it only made sense to collaborate with artist and activist Gilbert Baker, one of the most prominent forces of the modern LGBTQ+ movement and designer of the original Rainbow flag back in 1978.
And in 2018, when Gilbert Baker’s rainbow flag was about to turn 40, we thought it was time for the Rainbow to get a permanent place in the Absolut family as a symbol and celebration of our long and strong support to the LGBTQ+ community.
This humble tribute to our late friend Gilbert Baker is filled with the closest thing we will ever get to such an immortal legend – Absolut Vodka Original.
2017
Vodka Rainbow Persuasive is a Limited Edition produced by Absolut, in collaboration with the Gilbert Baker Foundation known for creating the rainbow flag that is today the worldwide symbol of the LGBTQ+ community.
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
ABV (%): 40
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.
Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.
Absolut Raw is a traveler’s exclusive edition.
Selective nose, exciting flavor profiles in the raw spirit distillate, called cuts, are hand-selected and re-introduced into the vodka.
First bottle paper wrapped.
Year: 2017
Size: 1000ml.
Cap: Normal Cap.
Country: Duty Free Shops
Absolut Red Label is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. It’s distinct with spicy notes, yet luxuriously smooth, with a fresh and velvety texture.
Red Label, with 50% alc./vol. 100% proof.
Launched in 1979, discontinued in 2006 and replaced with Absolut 100.
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
To celebrate the very best of Rio de Janeiro, Absolut collaborated with the visionary Brazilian designer Oskar Metsavaht to transform the bottle by paying tribute to the essence and exceptional nature of the people of Rio de Janeiro, the ‘cariocas’.
Metsavaht took his inspiration from his own photos of Ipanema and brought it to the world of Absolut, adding the typical carioca elements such as sand, the sidewalk of Ipanema and the Dois Irmãos Mountain.
The exceptional taste of Absolut Rio includes a combination of tropical fruits – orange, mango and passion fruit.
Grape, dragon fruit and papaya. The flavors of Absolut San Francisco were an homage to the cultural and ethnic diversity of the city, each with its own special meaning; the grape representing the Wine Country, the dragon fruit a wave to SF’s Asian community and the papaya a shout-out to the city’s Latin residents.
Absolut San Francisco’s limited-edition bottle was designed with a “freedom of expression” theme in mind. An illustration of San Fran’s famous cityscape, featuring the Golden Gate bridge, was included on the label. Visible from the reverse side of the bottle were mock protest signs shouting slogans like “Speak up!” and “Be Proud!”. Ideals the people of San Francisco hold true to their hearts.
As a parting gift to express our love for San Francisco we donated $50,000 to Habitat for Humanity Greater San Francisco – an organization that focuses on building families a future in the Bay Area.
Vodka on The Rock (well, near enough).
Available on select cruise ships in the Caribbean – Royal Caribbean, Carnival, Norwegian Cruise Line.
Year: 2013
Country: Caribbean Sea
Cap: Normal Cap
Edition: 500.000
Size: 1000ml.
Set of three (Seattle #2 and Seattle #3) the serie have for the first time the voice “Collectors Edition”. Plastic wrap featuring photo of the Space Needle.
Year: 2017
Country: USA
Cap: Normal Cap
Size: 750ml.
Inspired by the sparkle and glamour of the night, Absolut Sequin’s coating uses high quality sequins which can be hand-flipped to a silver colour to create glittering messages and unlock creativity.
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