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You know those nights out when you have no expectations whatsoever, and they turned out to be the experience of a lifetime? Or those unexpected turns of events that still feel surreal when you wake up the next morning?
Absolut Facet, the blue bottle with its asymmetrical design, is a manifestation of those moments — how the best nights happen out of the blue. The round edges of the bottle have been cut into like a gem, creating a number of facets reflecting the light in unique ways symbolizing the many directions a night out can take you.
To celebrate the unplanned and spontaneous, we collaborated with Spotify to develop the digital platform Discover, a service generating unexpected playlists based on the combined music taste of your friends. Depending on the mood of the tune, we tuned our recommendations of Absolut drinks to help get in that mood.
A series of films were rolled out, depicting various unforgettable and unexpected nights from different individual perspectives. Whether it’s making new, or bonding even closer to existing friends, these connections are the root of all memorable nights and the core message Absolut Facet was going for.
The global launch of the approximately two and a half million Absolut Facet bottles was held in Amsterdam, in collaboration with the Amsterdam Dance Event in October 2016
We are proud to present our latest limited edition bottle, Absolut Facet.
It symbolizes the different and unexpected angles of nightlife, encouraging your nights to become #AbsolutNights The best things happen out of the blue.
Absolut Vodka is a classic tasting vodka distilled from winter wheat. The recipe is over 30 years old and the bottle design is based on an 18th century medicine flask.
This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.
Sometimes our limited edition offerings prove so popular we have no choice but to keep them. We love it when that happens.
Absolut Gräpe was an evolution of our Absolut San Francisco limited edition. White grape, dragon fruit and papaya combined to provide smooth and fresh floral notes and subtle, fruity, undertones. Ridiculously easy to mix.
Absolut Gräpe.
Absolut Grapefruit, sibling to our other citrus flavors Absolut Citron and Absolut Lime, is one of our talented newcomers. With its well-balanced sweetness and fruity taste, we just know this will become one of your new Absolut favorites if you haven’t had the chance to try it yet. In our opinion, The Swedish Paloma is an instant classic, but we won’t hold a grudge should you find your own favorite. Pinky swear.
Limited edition bottle designed by Greek artist Konstantinos Vita. Colorful bottle specially designed to remain the protection of the environment.
Year: 2008
Country: Greece
Cap: Security Cap
Size: 700ml.
Wait. What?
With Absolut Illusion, we got playful. A limited edition bottle that inspired embracing the unexpected and to challenge perspectives in an innovative way.
At first glance it looked just like our classic Absolut Original bottle. On closer inspection some trickery was afoot.
Tilt it. Turn it. The Absolut Illusion label undergoes a playful transition where the liquid is used to magnify and mirror the logo, creating the illusion of the label floating in the Absolut Vodka inside the bottle. From some angles the logo seems to be moving around in the bottle of its own accord.
Real magic or just an illusion? And now for our next trick…
Release: 2011
Bottles Produced: 775.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
Thanks to many conscious conservation efforts, India is now the home of 70 percent of the world’s tiger population. For the sequel of our highly appreciated and successful Absolut India Limited Edition Bottle, paying homage to its national animal was a natural given.
With no less than 2,400 artistic contribution from the crowdsourcing platform Talenthouse India, the National Institute of Designalumnus Ajay Boga exceeded everyone’s expectations, and became Absolut’s next creative collaborator to honour our iconic bottle with his unique piece of art.
Ajay’s motif was inspired by the strength and the courage of a tiger, with various Indian patterns and elements highlighting the diversity, culture, energy and pride that the nation holds;
Peacock symbolising elegance, Banyan symbolising immortality and a depiction of India’s rich ethnic diversity. All of which beautifully comes together to form the majestic tiger.
Ajay’s inspiration also inspired us. We decided to team up with the organization“The Guardbook”and provided 180 anti-poaching camps with renewable energy, for the guards to live a safer life while trying to preserve the tiger and its ecosystem.
With our second limited edition for India, we are starting to understand why the tiger like it here.
Release: 2018
Bottles Produced: 103.000
Absolut Istanbul was a collaboration between Absolut and Turskish artist Yigit Yazici, paying tribute to the city’s iconic emblems Galata Tower and the Bosphorus in beautiful, vibrant colours. Yigit got his inspiration from the richness of Istanbul, one side looking to the Black Sea and on the other side its unique Princess Islands.
Absolut Istanbul was a collaboration between Absolut and Turskish artist Yigit Yazici, paying tribute to the city’s iconic emblems Galata Tower and the Bosphorus in beautiful, vibrant colours. Yigit got his inspiration from the richness of Istanbul, one side looking to the Black Sea and on the other side its unique Princess Islands.
Absolut Istanbul is an original piece of art containing Absolut Vodka Original.
A limited edition that seeked to awake the creative spirit in all of us.
Absolut Karnival paid tribute to the colourful and larger-than-life character of Latin America’s carnival scene. To truly capture this feeling who better to turn to than artist and writer, Rafael Grampá. His work is disruptive, lively and authentic and not only is he a native of Brazil, he’s had first-hand experience of the Carnival atmosphere his entire life.
This limited edition’s final artwork featured a cast of colorful characters on parade around the bottle. A dog dressed up as a rooster, a blue-faced giant happy to give a hug to whoever wants one, a beautiful “Queenfish”, and “The Freedom Knight” – a character Grampá describes as “a typical festival-goer who fights taboos and prejudice with joy and music.”
The taste of Karnival? This limited edition spirit shone with a tropical aroma of passion fruit and orange blossom. These rich, smooth, fresh and tropical flavors was combined to evoke some of the magic of carnival.
Our first limited edition for Latin America, Absolut Karnival was only available exclusively at local carnival festivals.
A litre bottle of Karnival, a limited-edition Absolut. The label has been designed by Brazilian graphic novel artist Rafael Grampá. Flavoured with passion fruit and orange blossom, this is a fruity number that evokes memories of warmer climes.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
Blackcurrant. This sweet berry ripens in July – just as Swedes take their well-deserved vacation after having survived yet another long, cold and dark winter. Grown in your typical Swede’s country house backyard and in the wild, black currant is close to our heart for many reasons. This is our tribute to it. Skål!
The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.
Absolut Mandrin was launched in 1999, 20 years after Absolut Vodka. It’s the fourth flavored Absolut product after Absolut Peppar, Absolut Citron and Absolut Kurant. And since mandarin and orange are among the most popular flavors in the world, Absolut Mandrin was received with the same enthusiasm as the rest of the family members.
Absolut Mandrin was launched in 1999, 20 years after Absolut Vodka. It’s the fourth flavored Absolut product after Absolut Peppar, Absolut Citron and Absolut Kurant. And since mandarin and orange are among the most popular flavors in the world, Absolut Mandrin was received with the same enthusiasm as the rest of the family members.
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Palm trees, flamingos, music and martini glasses. When designing this passion fruit and orange blossom flavored vodka, we wanted to take you on an adventure from dusk till dawn through the city, the sunny beaches, the vibrant nightlife and the never-ending parties defining the hot spot that is Miami. Looking at the end result, we’d like to think we succeeded.
Apart from the usual – but unexpectedly spectacular Absolut parties (if we may brag a bit), Absolut Miami played host to a number of events and artistic experiences throughout the city, inviting Miamians to join in the celebration and further extending the design concept of “from dusk till dawn”.
We have much love for the Sunshine State and the city of energy. There’s even a bottle to prove that.
Sophistication, elegance and premium quality are attributes that characterize Absolut Vodka. Made in the Ahüs region of Sweden, exclusively with wheat – the noblest of cereals – and using the most advanced distillation techniques, this drink has become unique in the world of vodkas. That’s why Absolut is Super Premium. A gift for the palate of the most demanding consumers who seek pleasure and sophistication in the art of drinking. Source: Pernod-Ricard.Tips and Suggestions: ABSOLUT launches limited edition with mini bar The desired ABSOLUT vodka launches a limited edition that promises to be this summer’s must have. The new ABSOLUT Pop Up brings vodka in an exclusive white box, stamped with the shape of the bottle, considered today a world icon. When the box is opened, it transforms into a creative and charming mini bar with spaces to accommodate fruits and other ingredients for creating drinks anywhere, including on the beach, allowing for unusual parties
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 1L, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 1L with 3,9 of 5 points.
Inspired by the six colors of the LGBT Pride flag, the design’s semi-transparent triangles allow the bottle’s colors to overlap in distinct ways when viewed from different angles.
This intersecting effect symbolizes the connection that is created when various unique individuals mix together.
The Absolut Company is the proud maker of Absolut Mix 70cl, a vodka with origins in Sweden. The Uvinum community values the Absolut Mix 70cl with 3,9 of 5 points.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
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