For Jack’s 160th birthday in 2010, the Distillery took the commonly used Heritage bottle, and with a few modifications, made a bottle unlike any before it. No longer clear glass, this bottle was painted black by Chattanooga Labeling Systems. The idea came from Michael Osborne Design, which also devised the black label for the bottle and the box in which it came. While the 750ml size is quite common, the 1 liter version of this bottle was only released in a limited number of states.

Jack Daniel’s Just Dropped a New Limited-Edition Whiskey Aged in Tequila Barrels

Jack Daniel’s Distillery Distillery Series selection #11 is a Tennessee Whiskey that’s finished in Añejo Tequila barrels. Bottled at 90 proof, it’s available in 375ml bottles  According to Chris Fletcher, Jack Daniel’s Master Distiller, “this añejo tequila barrel-finished whiskey pushes the bounds on what people may expect out of a Tennessee Whiskey, yet still has the familiar characteristics that are uniquely Jack Daniel’s.

The Distillery Series, as you may have gleaned from the name, are whiskey releases that are available to purchase from the distillery (and also at a few select Tennessee retailers). These are smaller bottles (375 ml instead of 750 ml) that are also produced in smaller batches in terms of the actual liquid. Past expressions have included a Toasted Maple Barrel Finished Rye and a Straight Tennessee Whiskey Finished with Toasted Pecan Wood Chips. This new expression, selected by whiskey taster Danny Lamb, is classic Jack whiskey matured in new charred American white oak barrels for at least four years, and then finished in barrels used to mature añejo tequila (meaning it was aged for more than a year) for one year and seven months. Parent company Brown-Forman owns a few different tequila brands, so while it’s not disclosed these barrels may have been used for Herradura or El Jimador.

As one of the most complete distilleries in the world, we’re fortunate to have the ability to experiment with every part of the whiskey making process, and that’s what our Distillery Series is all about,” said Chris Fletcher, Jack Daniel’s master distiller, in a statement. “This añejo tequila barrel-finished whiskey pushes the bounds on what people may expect out of a Tennessee whiskey, yet still has the familiar characteristics that are uniquely Jack Daniel’s.

Designed by a team led by Paula Scher, the limited edition Jack Daniels label makes exceptional use of typography to communicate Jack Daniels’ ties to enjoying music. Scher’s unmistakable style shines through but doesn’t stray too far from the iconic black and white label of label no. 7. Signatures such as “Every Drop Made In Lynchburg, Tennesse” and references to awards no. 7, including the iconic bottle shape.

Jack Daniel ‘s Tennessee Whiskey No. 7 in the limited 2021 edition is a beautifully decorated whiskey whose label was designed by the successful designer Paula Scher . With this edition, Jack Daniels honors the long connection between whiskey and good music. It is filtered through a very thick layer of charcoal, as tradition dictates for a Tennessee whiskey. The whiskey is then matured in handcrafted oak barrels. There is no fixed maturing time here, it is only bottled when the Jack Daniels Master Distiller approves the product after a tasting. We offer the 0.7 liter bottle with 43% vol.