Designed by a team led by Paula Scher, the limited edition Jack Daniels label makes exceptional use of typography to communicate Jack Daniels’ ties to enjoying music. Scher’s unmistakable style shines through but doesn’t stray too far from the iconic black and white label of label no. 7. Signatures such as “Every Drop Made In Lynchburg, Tennesse” and references to awards no. 7, including the iconic bottle shape.

Jack Daniel ‘s Tennessee Whiskey No. 7 in the limited 2021 edition is a beautifully decorated whiskey whose label was designed by the successful designer Paula Scher . With this edition, Jack Daniels honors the long connection between whiskey and good music. It is filtered through a very thick layer of charcoal, as tradition dictates for a Tennessee whiskey. The whiskey is then matured in handcrafted oak barrels. There is no fixed maturing time here, it is only bottled when the Jack Daniels Master Distiller approves the product after a tasting. We offer the 0.7 liter bottle with 43% vol.