Blended Whisky

A bottle of Johnnie Walker Gold Label 18 Year Old The Centenary Blend Frozen Gold Scotch Whisky, released before the brand dropped the age statement. This comes with two glasses in a presentation box.

The Centenary blend was created by Sir Alexander Walker in 1920 to celebrate 100 years since his grandfather, John Walker, first established the company.

This Limited Edition Johnnie Walker collection celebrates the excitement of global cities at night. Working with artist Matt Murphy, we’ve brought the spirit of each city to life with bespoke illustrations. Printed on a metallic substrate, the rich colours and warm glows emanate from the packs to invite the viewer in.

Why did you make this work:
Commissioned via Handsome Frank by Bloom London to create this Limited Edition Johnnie Walker collection. The Illustrations celebrate the excitement of global cities at night. The bespoke Illustrations bring the spirit of each city to life. The rich colours and warm glows emanate from the packs to invite the viewer in.

How was the illustration used:
The Illustrations were commissioned for the limited edition packaging of Johnnie Walkers Black Label and Double Black city range, Printed on a metallic substrate, the rich colours and warm glows emanate from the packs to invite the viewer in.

How did you make this work:
Each Illustration was a massive undertaking with most of the PSD files ending up with over 2000 layers, every item on every pack consists of three layers each with a different colour, the glow the gold and the purple for example all blending into each other. the main trick of all the illustrations was getting the perspective of the different landmarks and buildings to work together.

Commissioner Name :
Toby Atkins
Commissioner Company :
Bloom London
Commissioned for:
Diageo

Bottler John Walker & Sons (JW&S)

To celebrate the launch of Squid Game Season 2, which returns on 26 December this year, Johnnie Walker has released a limited edition design for bottles of its Black Label whisky.

The bottles are designated with the numbers 001 to 456, which is how many characters are competing in the new series, and also gives consumers the opportunity to ‘pick their player’ via bottle.

Key features of the design include the Johnnie Walker striding man logo donning the show’s green tracksuit, and a 20-degree slanted label with a custom fabric pattern varnish to ‘simulate the texture’ of the green tracksuit.

The partnership kicked off yesterday (1 October) with a takeover of Times Square in New York, which took place at 4.56 EST, again nodding to the number of players participating in the game.

Josh Dean, vice president of Johnnie Walker, Diageo North America, said: “This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon of Netflix’s Squid Game.

“Our loyal fan bases are going to be thrilled by the element of discovery with our collectible, limited edition bottle design that allows them to get close to the action. At Johnnie Walker, we’re continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions.”

Tying into the launch, mixologist Ginn Choe has also created a special 456 cocktail, which she called “a twist of mystery, just like the show”.

She added: “It’s made with popular and traditional Korean ingredients, such as honey for sweetener and barley tea known as bori-cha that marries well with the spice and vanilla notes of Johnnie Walker Black Label.”

The partnership between Johnnie Walker and Squid Game will also reach Europe and Asia, through outdoor media, social media campaigns, events and retail touchpoints.

On bringing the partnership to life, Magno Herran, vice president of global brand and partner marketing at Netflix, said: “Squid Game fans are highly anticipating the show’s return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic striding man in the show’s classic green tracksuit.

“Through our partnership, we’ve taken the series from the screen to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game.

“This excellent integrated experience also includes promotion of the campaign on Netflix’ss ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December.”

The link-up with Netflix continues a bumper period of activity for Johnnie Walker. The world’s biggest-selling Scotch whisky has also unveiled a 700ml light bottle , trialled paper bottles and announced the debut of its Black Ruby expression in global travel retail for next year.

Meanwhile, its owner, Diageo, is expecting a return to sales growth despite a “challenging consumer environment’.

Bottling serie Squid Game 456

Bottled 2024

Stated Age 12 years old

Strength 40.0 %

Vol.Size 700 ml or 750 ml

A 2017 addition to the Johnnie Walker Blenders’ Batch range (they released the Red Rye Finish expression as part of the range in 2016), this blend was features whiskies finished in casks that previously held Caribbean pot still rum.

Experiment No: 8

Bottled: 2017

40.8% ABV / 50cl

Cask Type: Rum

Bottle Number: RCF 03849

This limited edition blend brings you right to the Frozen North with an icy white and blue design along with the iconic Johnnie Walker Striding Man now fashioned in armour to fit in among the ranks of the Night King’s forces. Utilising temperature-sensitive ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.

Available in select global markets in stores and airports from October 2018.