Although Jack Daniel’s is well known for its famous black label that appears on bottles all over the world, in the very early 1900’s the labels that adorned Jack’s bottles were not black at all. In fact, they were quite colorful and looked very different from the label we all know today. This new series, called the Legacy Edition Series, will showcase some of these old labels from over a century ago.

The first bottle in this series was filled with 86 proof whiskey and became available in the Summer of 2018 in both a 750ml (70cl internationally) size and a 1 liter size. Most locations received the smaller of the two, but the 1 liter version was available in Tennessee and at select duty free stores around the world.