William Grant began distilling in 1887, with the intention of supplying the then flourishing trade. When his sole distributor collapsed, Grant was left with no outlet for continuing sales. He urgently needed to invent and market his own brand. In desperation, he passed the challenge onto his son-in-law who, so the story goes, made over five hundred calls to various firms around the country. He managed to sell one dozen bottles! Business gradually improved however, and the original Grants we know today was suitably marketed under the “Steadfast” label. The product has since enhanced its image to cater for numerous international markets. It’s striking triangular bottle became a trademark, as well as a favourite of several actors, as it wouldn’t roll off the stage during rehearsals.