Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is owned by French group Pernod Ricard; it bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Officer’s Choice, Smirnoff, Bacardi) and is sold in 126 countries. Absolut Vodka is distilled from wheat grown in southern Sweden.
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Set of three (Seattle #2 and Seattle #3) the serie have for the first time the voice “Collectors Edition”. Plastic wrap featuring photo of the Space Needle.
Year: 2017
Country: USA
Cap: Normal Cap
Size: 750ml.
Absolut 72 Bian, featuring the work of young Chinese artist Gao Yu, was our first limited edition bottle for China.
Gao Yu’s design was inspired by the ancient Chinese fable, “Journey to the West,” a heroic story about the monkey king Sun Wukong who acquires the power to undergo 72 transformations (or 72 bian). Using his fearlessness and creativity, he is able to overcome all obstacles.
As 2010 is the year of the Tiger according to the Chinese calendar, Mr. Gao added tiger stripes to the monkey king’s face as a nod to the traditions.
Despite our geographical distance and cultural differences, we can genuinely relate to the history of an icon, in constant transformation, making progress by being bold and creative.
Thanks to many conscious conservation efforts, India is now the home of 70 percent of the world’s tiger population. For the sequel of our highly appreciated and successful Absolut India Limited Edition Bottle, paying homage to its national animal was a natural given.
With no less than 2,400 artistic contribution from the crowdsourcing platform Talenthouse India, the National Institute of Designalumnus Ajay Boga exceeded everyone’s expectations, and became Absolut’s next creative collaborator to honour our iconic bottle with his unique piece of art.
Ajay’s motif was inspired by the strength and the courage of a tiger, with various Indian patterns and elements highlighting the diversity, culture, energy and pride that the nation holds;
Peacock symbolising elegance, Banyan symbolising immortality and a depiction of India’s rich ethnic diversity. All of which beautifully comes together to form the majestic tiger.
Ajay’s inspiration also inspired us. We decided to team up with the organization“The Guardbook”and provided 180 anti-poaching camps with renewable energy, for the guards to live a safer life while trying to preserve the tiger and its ecosystem.
With our second limited edition for India, we are starting to understand why the tiger like it here.
Release: 2018
Bottles Produced: 103.000
Brooklyn is all about the stoop. It’s the very epicenter of culture, creativity, conversation and camaraderie. This is where it all starts.
Absolut Brooklyn, launched in 2010, was made to pay tribute to what this vibrant, diverse and cosmopolitan borough of New York City is today. Or as spoken word artist Lemon Andersenput it; “Absolut Brooklyn, the greatest country in the world”
Designed in collaboration with famed filmmaker and actor Spike Lee, the bottle is a colorful depiction of the very stoop where he grew up. The mirror printed design on the back of the bottle, when seen through the clear, red apple and ginger flavored Absolut Vodka, creates a visual depth of the roots of Brooklyn; The Stoops of Brooklyn. Other subtle nods include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn written by Lemon Andersen.
As an homage to their mutual origin, Spike Lee directed a film featuring wordsmith Lemon Andersen in the streets of Brooklyn, declaring his respect, love and admiration for the borough that shaped their unique creative expression as artists of two different kinds.
This campaign inspired us so much that even the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle had a makeover, wearing a baseball cap and glasses evocative of Spike Lee.
Aside from all the marketing, we had the honor of collaborating with the amazing organizationHabitat for Humanityand Habitat-NYC, dedicated to transforming lives and the city by building quality, affordable homes for families in need. Apart from the $50,000 donation of the sales profit, a partnership between Spike Lee,visual strategist Fuse Greenand artist-owned Brooklyn retailerBrooklyn Industrieswas made to create a limited-edition t-shirt that celebrates Brooklyn Stoop Life, where a percentage of sales was donated to Habitat-NYC.
This was definitely an Absolut win-win – a philanthropic cocktail with the perfect Brooklyn mixology!
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
Available on select cruise ships in the Caribbean – Royal Caribbean, Carnival, Norwegian Cruise Line.
Year: 2013
Country: Caribbean Sea
Cap: Normal Cap
Edition: 500.000
Size: 1000ml.
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
When we set out to create a new country-specific limited edition, we found inspiration in what makes Poland unique. It’s hard not to be inspired by Poland, whose passion for independence is matched only by a strong sense of common purpose.
To really bring modern Poland to the bottle, we chose Swanski to collaborate, as he has a way of bringing his own unique stamp to everything from graphic design to fashion to painting.
The design mixes Polish pop culture with a retro feel, resembling the posters that can be seen in Warsaw, the demonstrations on the streets or just a concert at a club.
Polakom. For the Poles. By Absolut.
The rainbow flag. A proud champion of love and freedom of expression. A symbol that unites liberated minds, that encourages people to be who they are.
Absolut Colors. A true belief that everyone has the right to express themselves in any way possible. Love whomever you want to love. Be who you are.
For this limited edition it only made sense to collaborate with artist Gilbert Baker, one of the most prominent forces of the modern LGBT movement and designer of the original rainbow flag back in 1978. Dressed in the Pride flag, the Absolut Colors bottle design was both a nod to our long-standing support for the LGBT community as well as a pledge to continue our support for equality.
Inspiring the world to see how all love is equal, Absolut created a short film documenting a surprise proposal from one lover, Amanda, to another, Paige. We took them back to the beach where they had their first date. A series of clues lead to a proposal of a lifetime. A beautiful memory was preserved forever.
Absolut Colors manifested the important message of solidarity, love and respect for diversity.
Absolut believes #loveislove. And that love is all you need.
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
With the limited edition Absolut Rock launched in 2009, you know that bottle wrapped in leather and studs, we wanted to pay tribute to rock and roll in an Absolut way. Working closely with visionary photographer Danny Clinchand theAustralian rock band Wolfmother, an authentic story about the lifestyle behind the scenes, on the road and on stage of a rock and roll band beautifully unfolded, frame by frame.
An important part of creativity is freedom. And the restriction of any restrictions. Looking at Danny’s track record and creative expression of documenting the biggest rock artists of our time, we therefore tried to intervene as little as possible, giving him the space he needed to do his thing.
Or, as Danny himself put it; “Absolut has an impressive history of collaborating with well respected artists. Being part of that process has been very exciting. The coolest part of this initiative is that Absolut basically asked us to do what we normally do. Wolfmother were recording and performing, and I captured this with my camera. Absolut has always been at the forefront of artist collaborations and it really is amazing when no one has to compromise on ones art when doing a great advertising campaign.”
And we were thrilled about what came out! During a couple of days, Danny followed Wolfmother around L.A., shooting more than 4000 documentary photos and produced an exclusive director’s cut film, depicting his vision of rock and roll and showing his amazing images coming to life. To extend this story and intensify the experience, a selection of Danny’s best pictures was also presented as a gigantic (up to 240sqm) traveling photo exhibition touring through cities in Germany like Munich, Cologne and Hamburg, along with a downloadable audio guide and a printable map to tour the local sites at absolut.com.
“We really enjoyed being part of this initiative,” said Wolfmother’s singerAndrew Stockdale. Absolut introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are given the trust to do what they do best, and with that freedom Danny has captured an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., during a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock and roll dream”.
Telling the story behind the story in 2009 to consumers, bridging the physical and digital space just a couple of years after Facebook boomed, is a given today but was quite a big deal then. Looking back at this campaign, we are proud to see how three creative forces came together in the name of rock and roll, and made something worth remembering.
Absolut Rock is a limited edition expression of Sweden’s favourite vodka in a rather fetching leather studded case.
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
Notice this Bottle it is Expired is only for collection and display
This Bottle it is NOT for drinking.
Its design has changed to resemble a champagne bottle more.
The interior detail is extremely beautiful, it’s a shame that you have to open it to see it.
Designed to celebrate life’s greatest moments, Absolut Tune combined crisp Brancott Sauvignon Blanc wine from New Zealand with our classic Absolut premium vodka, to make a sparkling infusion, carbonated for added fizz.
An idea this bold deserved a matching design. We switched from our timeless medicine flask design to a special one-off that borrowed its silhouette from that of a classic champagne bottle, topped off with a cork that begged to be popped.
A night out. Sunday brunch. Entertaining at home. Absolut Tune was always in beautiful harmony with your plans.
Absolut Tune Sparkling Fusion White Wine and Vodka Liqueur Release 2012 75cl, 14%
Inspired by the sparkle and glamour of the night, Absolut Sequin’s coating uses high quality sequins which can be hand-flipped to a silver colour to create glittering messages and unlock creativity.
Absolut Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.
The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka.
1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with Climatecare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.
“Together We Create Absolut“, is an Exclusive Travelers Edition. Created by the illustrator Kate Prior. In set of two colors version (Absolut Together – Mint Hand).Year: 2020
Size: 1000ml.
Cap: Normal Cap.
Edition: 25.000
Country: Duty Free Shops.
Absolut Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.
The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka.
1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with Climatecare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.
“Together We Create Absolut“, is an Exclusive Travelers Edition. Created by the illustrator Kate Prior. In set of two colors version (Absolut Together – Mint Hand).Year: 2020
Size: 1000ml.
Cap: Normal Cap.
Edition: 25.000
Country: Duty Free Shops.
Let’s print photographs directly on to our bottle,” we said.
“That’s never been done before,” they said.
Precisely.
For this limited edition we didn’t make one bottle design, but three. Visionary Swedish artist, Johan Renck, photographed supermodel, Lydia Hearst, as three different personas — Carter, Trojan and Dimitty — each persona designed to illustrate the multifaceted nature of every individual. And so began Absolut Exposure.
Constantly pushing ourselves to stay innovative and creative, we developed a ground-breaking technique allowing us to print photographs directly on to our famous glass bottle.
We didn’t stop with the outside of the bottle. A new-generation flavor crafted with honey melon and lemongrass rounded off this limited edition.
Revealed at the world-famous New York New York restaurant in Cannes, The Absolut Exposure trilogy was available exclusively to travellers throughout the global duty free/travel retail market.
For Absolut Exposure, three was the magic number.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Absolut World is a strong statement and expression of a world without borders. A world united in peace, love and friendship.
For this limited edition bottle design we worked with Swedish Illustrator Kari Modén, best known for her decorative, colorful and joyous style. The design celebrates global unity and the values that unite people around the world: love, peace and togetherness.
To back the launch we created a new page on Absolut.com where travellers could upload a selfie and share tips on their favourite local hangouts. The data was then transformed into a mosaic of faces, names and locations and shared online creating a digital space that added to the celebration of togetherness and provided a directory of hip hangouts in towns and cities across the world.
People unite!
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