Release: 2011
Country: Duty Free Shop
Cap: Normal Cap
Size: 1000ml.
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One of the many wonderful limited edition presentations of Absolut Vodka – the Electrik bottlings are very shiny indeed, presented in a colbalt blue and a metallic silver.
This is the 70cl colbalt blue edition.
Absolut Elektrik, containing Absolut Vodka Original, was designed to evoke a feeling of energy capable of turning any night electric.
The two colors, with semi-transparent coating to create see-through reflections, represent Absolut’s signature cobalt blue and the electrical conductivity of silver.
When combined, the colours reflect an Elektrik aesthetic reminiscent of those flashing lights and seductive beats at a dance floor during peak time.
A limited edition that seeked to awake the creative spirit in all of us.
Absolut Karnival paid tribute to the colourful and larger-than-life character of Latin America’s carnival scene. To truly capture this feeling who better to turn to than artist and writer, Rafael Grampá. His work is disruptive, lively and authentic and not only is he a native of Brazil, he’s had first-hand experience of the Carnival atmosphere his entire life.
This limited edition’s final artwork featured a cast of colorful characters on parade around the bottle. A dog dressed up as a rooster, a blue-faced giant happy to give a hug to whoever wants one, a beautiful “Queenfish”, and “The Freedom Knight” – a character Grampá describes as “a typical festival-goer who fights taboos and prejudice with joy and music.”
The taste of Karnival? This limited edition spirit shone with a tropical aroma of passion fruit and orange blossom. These rich, smooth, fresh and tropical flavors was combined to evoke some of the magic of carnival.
Our first limited edition for Latin America, Absolut Karnival was only available exclusively at local carnival festivals.
A litre bottle of Karnival, a limited-edition Absolut. The label has been designed by Brazilian graphic novel artist Rafael Grampá. Flavoured with passion fruit and orange blossom, this is a fruity number that evokes memories of warmer climes.
The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Flavour of coffee with notes of almond, caramel and warm chilli. The extravagant and glamorous decor of the unique limited edition Absolut Watkins bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as VOGUE and The New Yorker.
Release: 2011
Country: Duty Free Shop
Cap: Normal Cap
Size: 1000ml.
The Chicago blues, jazz, soul, and gospel. The origin of house music and the melting pot of hip hop. Chicago has always known how to source a crowd in the name of creativity, passion and energy.
When we turned to Chicago for our upcoming launch within the Cities series, we wanted to step into that house, wrap our bottle around that soul and be part of that crowd.
So we teamed up with the modern crowd sourcers – the Chicago-based online design communityThreadless. Pioneers in community-driven design and best known for their acclaimed T-shirt designs, Threadless’s membership model routinely invites work from members, which is then voted on, with the winning designs produced.
The top contribution made byRoss Bruggink, was a humorous, creative, edgy and well-thought through design, with local details for local appeal. We couldn’t be happier.
Absolut Chicago was truly a flavor for the crowd – by the crowd. And we are proud to have played a tiny part of its ongoing history.
Speaking of flavor; Absolut Chicago was an olive- and rosemary-flavored vodka, smooth and mellow with a well-balanced spiciness – making it perfect for classics like the Dirty Martini.
Limited Edition
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
After the Absolut Blank campaign, where 20 artists had complete creative freedom to redesign the iconic bottle shape, we were able to continue the campaign through Mario Wagner and his space-inspired artwork.
Wagner’s design’s visual language is based on the 1960s – an era characterized by the race to the moon and the legendary moon landing. To ensure visual continuity, he used some elements that were also part of his designs for the Absolut Blank campaign.
Continuing this campaign with such a custom bottle was honestly not part of the original plan – but when a project evolves into something new, why on earth would we hold back on a space-themed limited edition?
Limited Edition Release 2012
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
Blackcurrant. This sweet berry ripens in July – just as Swedes take their well-deserved vacation after having survived yet another long, cold and dark winter. Grown in your typical Swede’s country house backyard and in the wild, black currant is close to our heart for many reasons. This is our tribute to it. Skål!
Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.
Absolut Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.
The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka.
1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with Climatecare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.
“Together We Create Absolut“, is an Exclusive Travelers Edition. Created by the illustrator Kate Prior. In set of two colors version (Absolut Together – Mint Hand).Year: 2020
Size: 1000ml.
Cap: Normal Cap.
Edition: 25.000
Country: Duty Free Shops.
Absolut Red Label is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. It’s distinct with spicy notes, yet luxuriously smooth, with a fresh and velvety texture.
Red Label, with 50% alc./vol. 100% proof.
Launched in 1979, discontinued in 2006 and replaced with Absolut 100.
Let’s print photographs directly on to our bottle,” we said.
“That’s never been done before,” they said.
Precisely.
For this limited edition we didn’t make one bottle design, but three. Visionary Swedish artist, Johan Renck, photographed supermodel, Lydia Hearst, as three different personas — Carter, Trojan and Dimitty — each persona designed to illustrate the multifaceted nature of every individual. And so began Absolut Exposure.
Constantly pushing ourselves to stay innovative and creative, we developed a ground-breaking technique allowing us to print photographs directly on to our famous glass bottle.
We didn’t stop with the outside of the bottle. A new-generation flavor crafted with honey melon and lemongrass rounded off this limited edition.
Revealed at the world-famous New York New York restaurant in Cannes, The Absolut Exposure trilogy was available exclusively to travellers throughout the global duty free/travel retail market.
For Absolut Exposure, three was the magic number.
This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.
The explosion of bright colors and darker hues embodies Dave Kinsey’s unique balance between his roots in street artistry and extraordinary skills in fine art. A delicate flower, calmly placed in the center of the vibrancy and energy of the city. The interaction, and sometimes the struggle between the urban and the natural. Stunning.
Absolut Kinsey came as part of the Absolut Blank Campaign, where 20 artists from different parts of the world within different fields of artistic expression, were to fill our iconic bottle with their unrestrained creative power.
It was the broad spectra of Dave Kinsey’s skills that made his motif stand out on a blank canvas as well as on the shelf. So we decided to put it there.
One of the many wonderful limited edition presentations of Absolut Vodka – the Electrik bottlings are very shiny indeed, presented in a colbalt blue and a metallic silver.
This is the 70cl colbalt blue edition.
Absolut Elektrik, containing Absolut Vodka Original, was designed to evoke a feeling of energy capable of turning any night electric.
The two colors, with semi-transparent coating to create see-through reflections, represent Absolut’s signature cobalt blue and the electrical conductivity of silver.
When combined, the colours reflect an Elektrik aesthetic reminiscent of those flashing lights and seductive beats at a dance floor during peak time.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Absolut Mosaik: A collaboration of ART, DIVERSITY, AND ADVOCACY
Absolut Vodka unveiles its highly anticipated End Of Year Limited Edition for 2023: Absolut Mosaik.
In a remarkable collaboration, Absolut joined forces with British artist Olly Alexander to create a truly unique and captivating design with a just as compelling message. Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort. Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia. We’re all unique. Unique but not alone. This year’s, 2023 Limited Edition Absolut Original Vodka bottle is designed in collaboration with the icon Olly Alexander. The concept celebrates everyone being different and symbolizes that with our individuality, we’re all important parts of a greater whole. Just like a mosaic, where every piece is unique and together creates something beautiful, the bottle itself is the representation of inclusivity and diversity. Highlighting the importance of coming together and further bringing our Born To Mix message to the world.
Absolut Wild Berri is the perfect kick starter for a full-on house warming party, an ideal ice-breaker for that spontaneous after work get-together, and everything but a wild card when it comes to mixing with others.
With a taste of freshly picked blueberries, blackberries and wild strawberries, Absolut Wild Berri provides a complex berry flavor so you can easily perfect your drink
Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
Absolut Apeach was introduced in 2005. It soon found its following around the world, both in Asia where the peach fruit is originally from, and in Sweden where Absolut is from. (By the way, Absolut also found some devotees in the countries in between).
Introduced in 2007, Absolut Pears is quite a newcomer in the Absolut family. And as with all talented rookies, the audience soon took it to their hearts. Probably because it’s such a good alternative to other overly sugared alternatives around.
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