One of the many wonderful limited edition presentations of Absolut Vodka – the Electrik bottlings are very shiny indeed, presented in a colbalt blue and a metallic silver.

This is the 70cl colbalt blue edition.

Absolut Elektrik, containing Absolut Vodka Original, was designed to evoke a feeling of energy capable of turning any night electric.

The two colors, with semi-transparent coating to create see-through reflections, represent Absolut’s signature cobalt blue and the electrical conductivity of silver.

When combined, the colours reflect an Elektrik aesthetic reminiscent of those flashing lights and seductive beats at a dance floor during peak time.

Release: 2015

Bottles Produced: 2,500,000

Absolut Elyx is a true luxury vodka, built on the principles of quality, integrity and craftsmanship, manually distilled in a copper still. The result is an award winning vodka with a rich and smooth mouth feel. We call it liquid silk. Perfect for your martinis or even on the rocks.

Let’s print photographs directly on to our bottle,” we said.

“That’s never been done before,” they said.

Precisely.

For this limited edition we didn’t make one bottle design, but three. Visionary Swedish artist, Johan Renck, photographed supermodel, Lydia Hearst, as three different personas — Carter, Trojan and Dimitty — each persona designed to illustrate the multifaceted nature of every individual. And so began Absolut Exposure.

Constantly pushing ourselves to stay innovative and creative, we developed a ground-breaking technique allowing us to print photographs directly on to our famous glass bottle.

We didn’t stop with the outside of the bottle. A new-generation flavor crafted with honey melon and lemongrass rounded off this limited edition.

Revealed at the world-famous New York New York restaurant in Cannes, The Absolut Exposure trilogy was available exclusively to travellers throughout the global duty free/travel retail market.

For Absolut Exposure, three was the magic number.