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Grape, dragon fruit and papaya. The flavors of Absolut San Francisco were an homage to the cultural and ethnic diversity of the city, each with its own special meaning; the grape representing the Wine Country, the dragon fruit a wave to SF’s Asian community and the papaya a shout-out to the city’s Latin residents.
Absolut San Francisco’s limited-edition bottle was designed with a “freedom of expression” theme in mind. An illustration of San Fran’s famous cityscape, featuring the Golden Gate bridge, was included on the label. Visible from the reverse side of the bottle were mock protest signs shouting slogans like “Speak up!” and “Be Proud!”. Ideals the people of San Francisco hold true to their hearts.
As a parting gift to express our love for San Francisco we donated $50,000 to Habitat for Humanity Greater San Francisco – an organization that focuses on building families a future in the Bay Area.
Vodka on The Rock (well, near enough).
Limited edition bottle designed by Greek artist Konstantinos Vita. Colorful bottle specially designed to remain the protection of the environment.
Year: 2008
Country: Greece
Cap: Security Cap
Size: 700ml.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
White hard plastic case. All text on the bottle is white
Year: 2011
Size: 700ml.
Cap: Normal Cap
Edition: 5.000
Country: UK
The Chicago blues, jazz, soul, and gospel. The origin of house music and the melting pot of hip hop. Chicago has always known how to source a crowd in the name of creativity, passion and energy.
When we turned to Chicago for our upcoming launch within the Cities series, we wanted to step into that house, wrap our bottle around that soul and be part of that crowd.
So we teamed up with the modern crowd sourcers – the Chicago-based online design communityThreadless. Pioneers in community-driven design and best known for their acclaimed T-shirt designs, Threadless’s membership model routinely invites work from members, which is then voted on, with the winning designs produced.
The top contribution made byRoss Bruggink, was a humorous, creative, edgy and well-thought through design, with local details for local appeal. We couldn’t be happier.
Absolut Chicago was truly a flavor for the crowd – by the crowd. And we are proud to have played a tiny part of its ongoing history.
Speaking of flavor; Absolut Chicago was an olive- and rosemary-flavored vodka, smooth and mellow with a well-balanced spiciness – making it perfect for classics like the Dirty Martini.
Limited Edition
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Flavour of coffee with notes of almond, caramel and warm chilli. The extravagant and glamorous decor of the unique limited edition Absolut Watkins bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as VOGUE and The New Yorker.
Release: 2011
Country: Duty Free Shop
Cap: Normal Cap
Size: 1000ml.
The 18th-century dandy. The Dickensian scallywag. The pinstripe-suited gent about town. The swinging 60s chick. The punk rocker. The rude-boy ska fan. The 80s-casual lad. All iconic London looks spanning the last two centuries, depicted here on our Absolut London limited edition bottle.
Absolut London was the seventh of our limited edition “Cities” series. For the bottle design we collaborated with one of the UK’s most famous and internationally renowned graphic designers – his style is so recognizable we shouldn’t need to tell you his name.
Ok yes, it’s Jamie Hewlett.
Alongside the limited edition bottle we rolled out “The Spirit of London” microsite – an online space that provided back-stories for each character featured on the bottle and also encouraged users explore London’s cultural heritage through the ages.
Absolut London proved a hit when it launched, it sold-out almost immediately. You didn’t get one? It’s OK. Keep calm and carry on looking.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. On the bottle Hewlett, who is the co-creator of “Tank Girl” and the fictional music group Gorillaz, introduces key characters from the past who have influenced and shaped London?s present fashion scene. The seven characters encapsulate the city?s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, Ska, Punk and 80’s Casual.
This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
“ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million.”
For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.
The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
“A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is”.
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
“ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million.”
For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.
The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
“A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is”.
Vodka Rainbow Persuasive is a Limited Edition produced by Absolut, in collaboration with the Gilbert Baker Foundation known for creating the rainbow flag that is today the worldwide symbol of the LGBTQ+ community.
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
ABV (%): 40
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
Wait. What?
With Absolut Illusion, we got playful. A limited edition bottle that inspired embracing the unexpected and to challenge perspectives in an innovative way.
At first glance it looked just like our classic Absolut Original bottle. On closer inspection some trickery was afoot.
Tilt it. Turn it. The Absolut Illusion label undergoes a playful transition where the liquid is used to magnify and mirror the logo, creating the illusion of the label floating in the Absolut Vodka inside the bottle. From some angles the logo seems to be moving around in the bottle of its own accord.
Real magic or just an illusion? And now for our next trick…
Release: 2011
Bottles Produced: 775.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The explosion of bright colors and darker hues embodies Dave Kinsey’s unique balance between his roots in street artistry and extraordinary skills in fine art. A delicate flower, calmly placed in the center of the vibrancy and energy of the city. The interaction, and sometimes the struggle between the urban and the natural. Stunning.
Absolut Kinsey came as part of the Absolut Blank Campaign, where 20 artists from different parts of the world within different fields of artistic expression, were to fill our iconic bottle with their unrestrained creative power.
It was the broad spectra of Dave Kinsey’s skills that made his motif stand out on a blank canvas as well as on the shelf. So we decided to put it there.
When we confirmed our collaboration with Berlin-based American artist Zhivago Duncan, we were hoping for one of his beautifully messy and anarchic pieces of art. And there was not a single splash of disappointment.
Duncan’s design turns the iconic Absolut bottle into a window looking onto one of Berlin’s own iconic Monuments – the Fernsehturm. The bottle features a magnified image of the Fernsehturm’s famous sphere, with aDick Flashquote done graffiti-style: “Es ist nicht einfach immer ein Rebell zu sein” – “It’s not easy to always be a rebel.” A perfect expression of the spirit of a city that has long been at the forefront of contemporary art and culture.
The color palette reflects aspects of Duncan’s own experience of Berlin: gray for the old cement structures, green for the urban forests, turquoise for the oxidation of old statues, cadmium yellow for the golden bricks during a Berlin summer sunset, and pink for the sunrise after a long night out engaging the city and its people.
Duncan never shies away from pushing the boundaries in his artistic expression. Something we can relate to. This collaboration was special to us.
After the Absolut Blank campaign, where 20 artists had complete creative freedom to redesign the iconic bottle shape, we were able to continue the campaign through Mario Wagner and his space-inspired artwork.
Wagner’s design’s visual language is based on the 1960s – an era characterized by the race to the moon and the legendary moon landing. To ensure visual continuity, he used some elements that were also part of his designs for the Absolut Blank campaign.
Continuing this campaign with such a custom bottle was honestly not part of the original plan – but when a project evolves into something new, why on earth would we hold back on a space-themed limited edition?
Limited Edition Release 2012
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
Since the early 1980’s, we have been supporting the LGBTQ+ community as part of our strong belief that people should be free to love who they choose, and everyone should be free to express themselves.
Back in 2008 – for the 30th anniversary of the Pride Flag and our first Pride bottle – it only made sense to collaborate with artist and activist Gilbert Baker, one of the most prominent forces of the modern LGBTQ+ movement and designer of the original Rainbow flag back in 1978.
And in 2018, when Gilbert Baker’s rainbow flag was about to turn 40, we thought it was time for the Rainbow to get a permanent place in the Absolut family as a symbol and celebration of our long and strong support to the LGBTQ+ community.
This humble tribute to our late friend Gilbert Baker is filled with the closest thing we will ever get to such an immortal legend – Absolut Vodka Original.
2017
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