Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is owned by French group Pernod Ricard; it bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Officer’s Choice, Smirnoff, Bacardi) and is sold in 126 countries. Absolut Vodka is distilled from wheat grown in southern Sweden.
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Absolut Vodka is the third largest spirits brand in the world and stands for the highest quality and carefully selected ingredients. Only winter wheat from the Åhus region in southern Sweden is used in the production process.
The wheat, which is characterized by its particular purity and quality, is supplemented by pure spring water, which is extracted from a deep well in Åhus. This water is protected from external influences and contributes significantly to the clarity and smoothness of the vodka.
The Absolut COLORS special edition was created to celebrate the 30th anniversary of the rainbow flag, the most important symbol of the LGBTQ movement. The bottle was designed with a rainbow skin to celebrate diversity, individuality and support for equality and tolerance. This edition is a tribute to the values that have always inspired Absolut
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
The 2024 Limited Edition Absolut Original Vodka celebrates the legacy of collaboration between two historical icons, Andy Warhol and Absolut Vodka, mixing the past into the present.
Absolut Vodka has a long history of collaborating with artists, and over 800 artworks have been created over the years based on the unique Absolut bottle silhouette. The first and most iconic was Andy Warhol, with his original artwork Absolut Warhol. For 35 years, another painting attributed to Warhol from 1985 was overlooked. Until, by a stroke of luck, the work unexpectedly resurfaced in 2020.
We’re now bringing the recovered artwork back to the public’s eye with an ABSOLUT WARHOL limited-edition artistic bottle design revealing elements of the painting from every angle—celebrating the legacy of collaboration between two historical icons – mixing the past into the present
Absolut Wild Berri is the perfect kick starter for a full-on house warming party, an ideal ice-breaker for that spontaneous after work get-together, and everything but a wild card when it comes to mixing with others.
With a taste of freshly picked blueberries, blackberries and wild strawberries, Absolut Wild Berri provides a complex berry flavor so you can easily perfect your drink
50% ABV, 100 proof. The increase in alcohol intensifies the flavors. Rich, fine, elegant. One for the connoisseurs. The stylish black bottle ensures there is no mistaking it for anything else – this is super-premium vodka. Mix it up with tonic water and a lime wedge for the Absolut Pure Black experience. Or add Campari, sweet vermouth and a twist of lemon to pour yourself a bold Negroni. The character of Absolut 100 gives all your drinks stronger character.
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2000375
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3875152
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2041825
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 702170
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 355725
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2391495
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3640114
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2947764
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3109024
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2850648
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 1262122
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2733068
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 95829
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3646471
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 38785
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2173877
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 232171
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2577346
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3560320
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 888396
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 288069
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2430764
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 1855223
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 2616369
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3407874
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3453959
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
No. 3950227
ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million. For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.””A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is.
Release: 2012
Bottles Produced: 4.000.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
Absolut was thrilled to work with Jeronimo Lopez Ramirez, the contemporary artist and tattooist also known as Dr Lakra, to pay homage to Mexican culture and the country’s multicultural heritage.
Dr Lakra managed to breathe life into the spirit of Mexico through a design featuring threefundamental symbols of Mayan culture – the god Hurakan, as wind, storm and fire, Kukulkan,the feathered serpent deity and Balam the invincible jaguar warrior who illuminated the Earth during day and fought in the underworld at night.
The Absolut bottle served as a medium by which a contemporary artist has reintroduced ancestral symbols, fusioning the past and the now beautifully torepresent Mexico today.
Released in 2013, the new special edition Absolut Mexico is exclusive to the Mexican market. However, For this special edition, Absolut has collaborated with world-renowned Mexican artist Dr. Lakra. The result is a unique design that pays tribute to the rich history and culture of Mexico. The artist’s illustrations gracing the bottle represent three of the most important elements of the legendary Mayan culture: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan God Of Wind, Worm and Fire.
The vodka inside this collector’s bottle is the original Absolut Vodka: a complex and pure vodka, made from all natural ingredients in Åhus, Sweden.
Bottles Produced: 290.000
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
One of the many wonderful limited edition presentations of Absolut Vodka – the Electrik bottlings are very shiny indeed, presented in a colbalt blue and a metallic silver.
The Electrik bottles are the 2015 end-of-the-year edition.
Absolut Electrik contains the same Swedish vodka as a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All absolut is made in the same distillery, with wheat from the same fields, and water from our own deep well.
Absolut Electrik follows a celebrated tradition of introducing end of year limited editions featuring cutting-edge designs. The twin bottle release is available in electrik blue and silver, with semi-transparent coating creating see-through reflections. The two colors represent Absolut’s signature cobalt blue and the electrical conductivity of silver. When combined, the colors reflect an Electrik aesthetic reminiscent of flashing lights and pumping beats.
Release: 2015
Bottles Produced: 2.500.000
Feature: Global Limited Edition
Collaborator: Brand Union
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
“ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million.”
For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.
The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
“A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is”.
The picture is from the actual bottle, if you’d like more detailed photos just get in touch
“ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT,” says Jonas Tåhlin, Vice President Global Marketing at The Absolut Company. “Anyone could do one or two unique products. We’re making close to four million.”
For ABSOLUT UNIQUE, ABSOLUT had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-five different colours were used, and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and a white, mat paper label that features each bottle’s unique number.
The result was even better than anticipated. “ABSOLUT UNIQUE feels a bit ‘mad scientist,’ a bit street art,” says Jonas Tåhlin. “When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
“A lot of world-class creators have made their interpretations of our iconic bottle. But this time ABSOLUT was the artist,” continues Tåhlin. “Our customers are all unique – so we wanted to give them each a one-of-a-kind bottle as individual as they are. We loved the concept. Making it happen was the hard part. Along the way we doubted whether this would be at all possible. Well, guess what? It is”.
Absolut Mosaik: A collaboration of ART, DIVERSITY, AND ADVOCACY
Absolut Vodka unveiles its highly anticipated End Of Year Limited Edition for 2023: Absolut Mosaik.
In a remarkable collaboration, Absolut joined forces with British artist Olly Alexander to create a truly unique and captivating design with a just as compelling message. Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort. Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia. We’re all unique. Unique but not alone. This year’s, 2023 Limited Edition Absolut Original Vodka bottle is designed in collaboration with the icon Olly Alexander. The concept celebrates everyone being different and symbolizes that with our individuality, we’re all important parts of a greater whole. Just like a mosaic, where every piece is unique and together creates something beautiful, the bottle itself is the representation of inclusivity and diversity. Highlighting the importance of coming together and further bringing our Born To Mix message to the world.
Set of three (Seattle #2 and Seattle #3) the serie have for the first time the voice “Collectors Edition”. Plastic wrap featuring photo of the Space Needle.
Year: 2017
Country: USA
Cap: Normal Cap
Size: 750ml.
Notice this Bottle it is Expired is only for collection and display
This Bottle it is NOT for drinking.
INTRODUCING ABSOLUT BOTANIK
In a world of artificial « ready to drink », Absolut bring a refreshingly simple offer to the market.
Absolut Botanic is a mix of Absolut single source Swedish vodka flavored with traditional botanicals inspired by Sweden.
Creating a contemporary drink that’s slightly sparkling.
First launched in Australia, the 1st September.
Notice this Bottle it is Expired is only for collection and display
This Bottle it is NOT for drinking.
Notice this Bottle it is Expired is only for collection and display
This Bottle it is NOT for drinking.
INTRODUCING ABSOLUT BOTANIK
In a world of artificial « ready to drink », Absolut bring a refreshingly simple offer to the market.
Absolut Botanic is a mix of Absolut single source Swedish vodka flavored with traditional botanicals inspired by Sweden.
Creating a contemporary drink that’s slightly sparkling.
Absolut Botnik Berry Lime & Vodka is flavoured with blueberry, lime and cucumber which gives this Swedish single-source vodka an original twist. It’s fresh, clean and lightly sparkling which makes it delicious to drink on its own with lots of ice.
Notice this can it is Expired 25/08/2018 is only for collection and display
This can it is NOT for drinking.
INTRODUCING ABSOLUT BOTANIK
In a world of artificial « ready to drink », Absolut bring a refreshingly simple offer to the market.
Absolut Botanic is a mix of Absolut single source Swedish vodka flavored with traditional botanicals inspired by Sweden.
Creating a contemporary drink that’s slightly sparkling.
First launched in Australia, the 1st September.
Absolut World is a strong statement and expression of a world without borders. A world united in peace, love and friendship.
For this limited edition bottle design we worked with Swedish Illustrator Kari Modén, best known for her decorative, colorful and joyous style. The design celebrates global unity and the values that unite people around the world: love, peace and togetherness.
To back the launch we created a new page on Absolut.com where travellers could upload a selfie and share tips on their favourite local hangouts. The data was then transformed into a mosaic of faces, names and locations and shared online creating a digital space that added to the celebration of togetherness and provided a directory of hip hangouts in towns and cities across the world.
People unite!
Notice this Bottle it is Expired is only for collection and display
This Bottle it is NOT for drinking.
Its design has changed to resemble a champagne bottle more.
The interior detail is extremely beautiful, it’s a shame that you have to open it to see it.
Designed to celebrate life’s greatest moments, Absolut Tune combined crisp Brancott Sauvignon Blanc wine from New Zealand with our classic Absolut premium vodka, to make a sparkling infusion, carbonated for added fizz.
An idea this bold deserved a matching design. We switched from our timeless medicine flask design to a special one-off that borrowed its silhouette from that of a classic champagne bottle, topped off with a cork that begged to be popped.
A night out. Sunday brunch. Entertaining at home. Absolut Tune was always in beautiful harmony with your plans.
Absolut Tune Sparkling Fusion White Wine and Vodka Liqueur Release 2012 75cl, 14%
Absolut Blue Rare Bottle 375cl, 40%
Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit.
When we set out to create a new country-specific limited edition, we found inspiration in what makes Poland unique. It’s hard not to be inspired by Poland, whose passion for independence is matched only by a strong sense of common purpose.
To really bring modern Poland to the bottle, we chose Swanski to collaborate, as he has a way of bringing his own unique stamp to everything from graphic design to fashion to painting.
The design mixes Polish pop culture with a retro feel, resembling the posters that can be seen in Warsaw, the demonstrations on the streets or just a concert at a club.
Polakom. For the Poles. By Absolut.
Grape, dragon fruit and papaya. The flavors of Absolut San Francisco were an homage to the cultural and ethnic diversity of the city, each with its own special meaning; the grape representing the Wine Country, the dragon fruit a wave to SF’s Asian community and the papaya a shout-out to the city’s Latin residents.
Absolut San Francisco’s limited-edition bottle was designed with a “freedom of expression” theme in mind. An illustration of San Fran’s famous cityscape, featuring the Golden Gate bridge, was included on the label. Visible from the reverse side of the bottle were mock protest signs shouting slogans like “Speak up!” and “Be Proud!”. Ideals the people of San Francisco hold true to their hearts.
As a parting gift to express our love for San Francisco we donated $50,000 to Habitat for Humanity Greater San Francisco – an organization that focuses on building families a future in the Bay Area.
Vodka on The Rock (well, near enough).
Vodka Rainbow Persuasive is a Limited Edition produced by Absolut, in collaboration with the Gilbert Baker Foundation known for creating the rainbow flag that is today the worldwide symbol of the LGBTQ+ community.
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
ABV (%): 40
The classic Absolut vodka in an amazing limited edition rainbow bottle. Perfect for showing your pride and collecting. Or just enjoying it works fine with us too.
Rich, smooth and mellow, Absolut vodka is produced using only winter wheat and spring water, giving a pure flavour with the distinct character of grain followed by a hint of dried fruit. It’s the perfect base for hundreds of drinks and cocktails.
Tasting Notes: You can’t go wrong with the Original. Absolut has balance and versatility. It is smooth with slight hints of caramel, vanilla, and a fresh and fruity finish.
Available on select cruise ships in the Caribbean – Royal Caribbean, Carnival, Norwegian Cruise Line.
Year: 2013
Country: Caribbean Sea
Cap: Normal Cap
Edition: 500.000
Size: 1000ml.
Thanks to many conscious conservation efforts, India is now the home of 70 percent of the world’s tiger population. For the sequel of our highly appreciated and successful Absolut India Limited Edition Bottle, paying homage to its national animal was a natural given.
With no less than 2,400 artistic contribution from the crowdsourcing platform Talenthouse India, the National Institute of Designalumnus Ajay Boga exceeded everyone’s expectations, and became Absolut’s next creative collaborator to honour our iconic bottle with his unique piece of art.
Ajay’s motif was inspired by the strength and the courage of a tiger, with various Indian patterns and elements highlighting the diversity, culture, energy and pride that the nation holds;
Peacock symbolising elegance, Banyan symbolising immortality and a depiction of India’s rich ethnic diversity. All of which beautifully comes together to form the majestic tiger.
Ajay’s inspiration also inspired us. We decided to team up with the organization“The Guardbook”and provided 180 anti-poaching camps with renewable energy, for the guards to live a safer life while trying to preserve the tiger and its ecosystem.
With our second limited edition for India, we are starting to understand why the tiger like it here.
Release: 2018
Bottles Produced: 103.000
Limited edition bottle designed by Greek artist Konstantinos Vita. Colorful bottle specially designed to remain the protection of the environment.
Year: 2008
Country: Greece
Cap: Security Cap
Size: 700ml.
To create Absolut Oak, we developed a bespoke process of first steeping the vodka in oak chips, then cask-ageing it in Swedish, French, and American oak barrels.
During this process, our vodka experienced a transformation we’ve never seen before.
The appearance shifted from clear to a sumptuous dark-gold tint. Complex but subtle, the taste made it a vodka like no other.
Its deep and rich character made perfect for composing cocktails previously reserved for darker spirits, thanks to its distinctive flavor notes.
The innovation behind Absolut Oak made it a flavor that challenged people to forget what they knew about vodka.
Absolut Oak barrel crafted Vodka is the brand’s very own classy interpretation of the very modern area of barrel crafted vodkas. Absolut use the traditional craft of resting spirit in handmade oak barrels, along with a bespoke process of steeping vodka in oak chips.
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
The rainbow flag. A proud champion of love and freedom of expression. A symbol that unites liberated minds, that encourages people to be who they are.
Absolut Colors. A true belief that everyone has the right to express themselves in any way possible. Love whomever you want to love. Be who you are.
For this limited edition it only made sense to collaborate with artist Gilbert Baker, one of the most prominent forces of the modern LGBT movement and designer of the original rainbow flag back in 1978. Dressed in the Pride flag, the Absolut Colors bottle design was both a nod to our long-standing support for the LGBT community as well as a pledge to continue our support for equality.
Inspiring the world to see how all love is equal, Absolut created a short film documenting a surprise proposal from one lover, Amanda, to another, Paige. We took them back to the beach where they had their first date. A series of clues lead to a proposal of a lifetime. A beautiful memory was preserved forever.
Absolut Colors manifested the important message of solidarity, love and respect for diversity.
Absolut believes #loveislove. And that love is all you need.
One of the many wonderful limited edition presentations of Absolut Vodka – the Electrik bottlings are very shiny indeed, presented in a colbalt blue and a metallic silver.
This is the 70cl colbalt blue edition.
Absolut Elektrik, containing Absolut Vodka Original, was designed to evoke a feeling of energy capable of turning any night electric.
The two colors, with semi-transparent coating to create see-through reflections, represent Absolut’s signature cobalt blue and the electrical conductivity of silver.
When combined, the colours reflect an Elektrik aesthetic reminiscent of those flashing lights and seductive beats at a dance floor during peak time.
Launched in 2007. It replaced Red Label.
Absolut 100 is an intense, yet exceptionally smooth super premium vodka. Even a small amount gives the total Absolut 100 experience. The stylish black bottle stands out from the ordinary, enhancing the luxurious treat.
50% ABV, 100 proof. The increase in alcohol intensifies the flavors. Rich, fine, elegant. One for the connoisseurs. The stylish black bottle ensures there is no mistaking it for anything else – this is super-premium vodka. Mix it up with tonic water and a lime wedge for the Absolut Pure Black experience. Or add Campari, sweet vermouth and a twist of lemon to pour yourself a bold Negroni. The character of Absolut 100 gives all your drinks stronger character.
Brooklyn is all about the stoop. It’s the very epicenter of culture, creativity, conversation and camaraderie. This is where it all starts.
Absolut Brooklyn, launched in 2010, was made to pay tribute to what this vibrant, diverse and cosmopolitan borough of New York City is today. Or as spoken word artist Lemon Andersenput it; “Absolut Brooklyn, the greatest country in the world”
Designed in collaboration with famed filmmaker and actor Spike Lee, the bottle is a colorful depiction of the very stoop where he grew up. The mirror printed design on the back of the bottle, when seen through the clear, red apple and ginger flavored Absolut Vodka, creates a visual depth of the roots of Brooklyn; The Stoops of Brooklyn. Other subtle nods include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn written by Lemon Andersen.
As an homage to their mutual origin, Spike Lee directed a film featuring wordsmith Lemon Andersen in the streets of Brooklyn, declaring his respect, love and admiration for the borough that shaped their unique creative expression as artists of two different kinds.
This campaign inspired us so much that even the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle had a makeover, wearing a baseball cap and glasses evocative of Spike Lee.
Aside from all the marketing, we had the honor of collaborating with the amazing organizationHabitat for Humanityand Habitat-NYC, dedicated to transforming lives and the city by building quality, affordable homes for families in need. Apart from the $50,000 donation of the sales profit, a partnership between Spike Lee,visual strategist Fuse Greenand artist-owned Brooklyn retailerBrooklyn Industrieswas made to create a limited-edition t-shirt that celebrates Brooklyn Stoop Life, where a percentage of sales was donated to Habitat-NYC.
This was definitely an Absolut win-win – a philanthropic cocktail with the perfect Brooklyn mixology!
With an exotic flavor mix of passionfruit and orange blossom this one is a perfect fit for any occasion, from night time parties with friends to being enjoyed on a sunny afternoon as the perfect Spritz. Putting a face to the name, the bottle design features freehand brush strokes and vibrant colors that abstractly and – if we may say so ourselves – very beautifully visualizes the essence of passionfruit. Getting to know Absolut Passionfruit is easy. Just add some lemonade, mango and lime juice into an ice filled highball glass, garnish it with lime wheel and pineapple’s leaf and you’ve got yourself a Passion for Days. And this is just one of many.
Absolut 72 Bian, featuring the work of young Chinese artist Gao Yu, was our first limited edition bottle for China.
Gao Yu’s design was inspired by the ancient Chinese fable, “Journey to the West,” a heroic story about the monkey king Sun Wukong who acquires the power to undergo 72 transformations (or 72 bian). Using his fearlessness and creativity, he is able to overcome all obstacles.
As 2010 is the year of the Tiger according to the Chinese calendar, Mr. Gao added tiger stripes to the monkey king’s face as a nod to the traditions.
Despite our geographical distance and cultural differences, we can genuinely relate to the history of an icon, in constant transformation, making progress by being bold and creative.
Wait. What?
With Absolut Illusion, we got playful. A limited edition bottle that inspired embracing the unexpected and to challenge perspectives in an innovative way.
At first glance it looked just like our classic Absolut Original bottle. On closer inspection some trickery was afoot.
Tilt it. Turn it. The Absolut Illusion label undergoes a playful transition where the liquid is used to magnify and mirror the logo, creating the illusion of the label floating in the Absolut Vodka inside the bottle. From some angles the logo seems to be moving around in the bottle of its own accord.
Real magic or just an illusion? And now for our next trick…
Release: 2011
Bottles Produced: 775.000
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
Designed by legendary mixologist Nick Strangeway, is set for professional bartender use only. The exclusive range – consisting of Herbaceous Lemon, Bitter Cherry and Smokey Tea – debutted in select bars in the UK, Sweden and the USA.
A different take on how we offered our limited editions, Absolut Craft was a product designed specifically for the global bartending community and made available exclusively to bartenders in select bars and restaurants around the world.
Developed in close partnership with mixology extraordinaire, Nick Strangeway, Absolut Craft comprised a small-batch of three unique flavors, painstakingly curated by Nick and our team over two years.
Herbaceous Lemon: made with a blend of lemon verbena, lemon thyme and lemon myrtle.
Smokey Tea: a gentle, smokey flavour that came from an infusion of Lapsang Souchong tea, hints of orange peel, cloves and ginger.
Bitter Cherry: an authentic cherry flavour, countered by notes of bitter, dark chocolate.
Matching these sophisticated new flavors, we gave the Absolut Craft bottles a subtle silver-grey metallic coating, inspired by Victorian medicine flasks.
One master bartender. Two years. Three unique flavors. And only 2500 bottles. We’re very proud of this one.
The explosion of bright colors and darker hues embodies Dave Kinsey’s unique balance between his roots in street artistry and extraordinary skills in fine art. A delicate flower, calmly placed in the center of the vibrancy and energy of the city. The interaction, and sometimes the struggle between the urban and the natural. Stunning.
Absolut Kinsey came as part of the Absolut Blank Campaign, where 20 artists from different parts of the world within different fields of artistic expression, were to fill our iconic bottle with their unrestrained creative power.
It was the broad spectra of Dave Kinsey’s skills that made his motif stand out on a blank canvas as well as on the shelf. So we decided to put it there.
This was the first time we challenged the bottle shape by modifying the finish of the glass. Absolut Glimmer was a glimmering version of our iconic bottle, re-designed to dazzle people in any place with the crystal pattern-shaped glass that, when placed in various light conditions, would appear different as it reacted to the light.
Absolut Glimmer containing Absolut Vodka Original was launched in more than 100 markets worldwide.
When we confirmed our collaboration with Berlin-based American artist Zhivago Duncan, we were hoping for one of his beautifully messy and anarchic pieces of art. And there was not a single splash of disappointment.
Duncan’s design turns the iconic Absolut bottle into a window looking onto one of Berlin’s own iconic Monuments – the Fernsehturm. The bottle features a magnified image of the Fernsehturm’s famous sphere, with aDick Flashquote done graffiti-style: “Es ist nicht einfach immer ein Rebell zu sein” – “It’s not easy to always be a rebel.” A perfect expression of the spirit of a city that has long been at the forefront of contemporary art and culture.
The color palette reflects aspects of Duncan’s own experience of Berlin: gray for the old cement structures, green for the urban forests, turquoise for the oxidation of old statues, cadmium yellow for the golden bricks during a Berlin summer sunset, and pink for the sunrise after a long night out engaging the city and its people.
Duncan never shies away from pushing the boundaries in his artistic expression. Something we can relate to. This collaboration was special to us.
White hard plastic case. All text on the bottle is white
Year: 2011
Size: 700ml.
Cap: Normal Cap
Edition: 5.000
Country: UK
Inspired by the sparkle and glamour of the night, Absolut Sequin’s coating uses high quality sequins which can be hand-flipped to a silver colour to create glittering messages and unlock creativity.
Let’s print photographs directly on to our bottle,” we said.
“That’s never been done before,” they said.
Precisely.
For this limited edition we didn’t make one bottle design, but three. Visionary Swedish artist, Johan Renck, photographed supermodel, Lydia Hearst, as three different personas — Carter, Trojan and Dimitty — each persona designed to illustrate the multifaceted nature of every individual. And so began Absolut Exposure.
Constantly pushing ourselves to stay innovative and creative, we developed a ground-breaking technique allowing us to print photographs directly on to our famous glass bottle.
We didn’t stop with the outside of the bottle. A new-generation flavor crafted with honey melon and lemongrass rounded off this limited edition.
Revealed at the world-famous New York New York restaurant in Cannes, The Absolut Exposure trilogy was available exclusively to travellers throughout the global duty free/travel retail market.
For Absolut Exposure, three was the magic number.
Absolut Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.
The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka.
1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with Climatecare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.
“Together We Create Absolut“, is an Exclusive Travelers Edition. Created by the illustrator Kate Prior. In set of two colors version (Absolut Together – Mint Hand).Year: 2020
Size: 1000ml.
Cap: Normal Cap.
Edition: 25.000
Country: Duty Free Shops.
Absolut Red Label is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. It’s distinct with spicy notes, yet luxuriously smooth, with a fresh and velvety texture.
Red Label, with 50% alc./vol. 100% proof.
Launched in 1979, discontinued in 2006 and replaced with Absolut 100.
The design of the 3rd edition of the Absolut x Tomorrowland bottle symbolizes the festival spirit of unlimited freedom – embodying the open-air dancefloor that brings everyone together, releasing our inhibitions and fueling our creative expression.
Intertwined amongst our two iconic logos are the red and orange butterflies that visualize the positive change and the new beginnings that Tomorrowland brings. The bottle design spotlights our shared belief that what unites us is stronger than what divides us – and together we can create a better tomorrow.
Tomorrowland is a movement that connects more than 200 countries and hundreds of thousands of souls. United we celebrate, leaving our differences to yesterday.
The design of the 3rd edition of the Absolut x Tomorrowland bottle symbolizes the festival spirit of unlimited freedom – embodying the open-air dancefloor that brings everyone together, releasing our inhibitions and fueling our creative expression.
Intertwined amongst our two iconic logos are the red and orange butterflies that visualize the positive change and the new beginnings that Tomorrowland brings. The bottle design spotlights our shared belief that what unites us is stronger than what divides us – and together we can create a better tomorrow.
Tomorrowland is a movement that connects more than 200 countries and hundreds of thousands of souls. United we celebrate, leaving our differences to yesterday.
Absolut Vodka
Behind the distinctive design of Together We Create Absolut is the same Swedish vodka as in a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All Absolut Vodka is made in the same distillery, with wheat from the same fields, and water from our own deep well.
The Design
For this limited edition, Kate presents a contemporary, powerful, playful and approachable version of the fist. The bottle motif also features modernised details to represent the diversity and personalities that brings us together. Kate’s positive message is emphasized by a palette of strong neon colors that will glow in the dark. Great care has also been taken to make the bottle sparkle by incorporating slim lines of clear space into the design. Together We Create Absolut comes in two stunning color versions, with the same superb vodka.
1 Bottle = 1 Tree
Through our growing commitment to sustainability, we have partnered with Climatecare to plant one tree for every purchase of our new Limited Edition bottle. The initiative is carried out in Mount Kenya National Park to conserve the mountain’s ‘water tower’ forests, helping to maintain biodiversity and offset carbon from the atmosphere.
“Together We Create Absolut“, is an Exclusive Travelers Edition. Created by the illustrator Kate Prior. In set of two colors version (Absolut Together – Mint Hand).Year: 2020
Size: 1000ml.
Cap: Normal Cap.
Edition: 25.000
Country: Duty Free Shops.
Our new, limited-edition bottle celebrates the diverse and different ways people celebrate the season–truly embodying the Spirit of Togetherness.
The bottle design brings the brilliance of creativity, quality, and togetherness into one seamlessly woven package, filled with Absolut Original Vodka. A beautiful balance of traditional Swedish craftsmanship and progressive design, the pattern on this bottle is the truest symbol of all the incredible ingredients mixing as one in this cocktail we call humanity.
Absolut Spirit of Togetherness celebrates all the world’s diverse threads. Weaving us as one in the feeling, no matter how one celebrates. So cheers to you, cheers to us—all of us—all woven as one in Absolut celebration. Because, we’re all Born To Mix.
Release: 2022
Bottles Produced: Over 1,800,000
Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.
Absolut Grapefruit, sibling to our other citrus flavors Absolut Citron and Absolut Lime, is one of our talented newcomers. With its well-balanced sweetness and fruity taste, we just know this will become one of your new Absolut favorites if you haven’t had the chance to try it yet. In our opinion, The Swedish Paloma is an instant classic, but we won’t hold a grudge should you find your own favorite. Pinky swear.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
Blackcurrant. This sweet berry ripens in July – just as Swedes take their well-deserved vacation after having survived yet another long, cold and dark winter. Grown in your typical Swede’s country house backyard and in the wild, black currant is close to our heart for many reasons. This is our tribute to it. Skål!
Since wild raspberries are often found in the Swedish hillsides, nothing could be more natural than introducing Absolut Raspberri. And so it was, in 2004, 25 years after the introduction of Absolut Vodka.
A citrus flavoured Swedish vodka, Absolut Citron is flavoured with lemons, limes, oranges and grapefruit.
The story behind the name Absolut Kurant is black currant, a typical Swedish berry from which the flavor is taken. When launched in 1992 it was a tribute to the Swedish origin of Absolut Vodka. Originally it was even supposed to be called Absolut Vinbär since the Swedish word for black currant is vinbär. Only thing was that the English pronunciation would have been wine bar.
Absolut Apeach was introduced in 2005. It soon found its following around the world, both in Asia where the peach fruit is originally from, and in Sweden where Absolut is from. (By the way, Absolut also found some devotees in the countries in between).
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
Sophistication, elegance and premium quality are attributes that characterize Absolut Vodka. Made in the Ahüs region of Sweden, exclusively with wheat – the noblest of cereals – and using the most advanced distillation techniques, this drink has become unique in the world of vodkas. That’s why Absolut is Super Premium. A gift for the palate of the most demanding consumers who seek pleasure and sophistication in the art of drinking. Source: Pernod-Ricard.Tips and Suggestions: ABSOLUT launches limited edition with mini bar The desired ABSOLUT vodka launches a limited edition that promises to be this summer’s must have. The new ABSOLUT Pop Up brings vodka in an exclusive white box, stamped with the shape of the bottle, considered today a world icon. When the box is opened, it transforms into a creative and charming mini bar with spaces to accommodate fruits and other ingredients for creating drinks anywhere, including on the beach, allowing for unusual parties
Absolut Watermelon is a smooth watermelon flavored vodka infused with the sweet and distinctive taste of fresh watermelon juice. Essentially, it’s what a hot summer day on the beach would taste like if you could pour it into a glass. When it comes to cocktails, we love using this watermelon vodka in sweet, light and juicy summer drinks like the Watermelon & Soda, Watermelon Coffee With Gianni and Watermelon Spritz.
Absolut Vanilia is made exclusively from natural ingredients, and unlike most other flavoured vodkas, it doesn’t contain any added sugar. Absolut Vanilia is rich, robust and complex. It has a distinct character of vanilla, notes of butterscotch and hints of dark chocolate.
THE DESIGN
Bringing the brand’s core belief to life, Absolut Voices literally makes waves with a unique bottle design with illustrations of expanding soundwaves on a bottle containing 80% recycled glass. The new release is a celebration of the wavemakers and the trailblazers of the world. It is a powerful reminder of how bringing people from all walks of life closer can empower simple ideas of love, unity, celebrations and togetherness, to become something grander beyond their closest circles.
Absolut Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle, Absolut Voices.
Embodying the brand’s core belief that the world becomes a better place when we mix together beyond differences, Absolut Voices shakes things up by encouraging people to open up and (re-)connect – for more inspiring and memorable moments.
Celebrating diverse and different viewpoints has always been in our spirit. At Absolut, we’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.
Contains Absolut Original Vodka.
Launching globally across over 80 countries, including UK, Canada, Germany,
France, China, Australia and Brazil.
Feature: Global Limited Edition
Collaborator: The Brand Union
Sizes: Bottle 1000ml, Bottle 750ml, Bottle 700ml
Flavor: Absolut Vodka Original
After the Absolut Blank campaign, where 20 artists had complete creative freedom to redesign the iconic bottle shape, we were able to continue the campaign through Mario Wagner and his space-inspired artwork.
Wagner’s design’s visual language is based on the 1960s – an era characterized by the race to the moon and the legendary moon landing. To ensure visual continuity, he used some elements that were also part of his designs for the Absolut Blank campaign.
Continuing this campaign with such a custom bottle was honestly not part of the original plan – but when a project evolves into something new, why on earth would we hold back on a space-themed limited edition?
Limited Edition Release 2012
Sometimes our limited edition offerings prove so popular we have no choice but to keep them. We love it when that happens.
Absolut Gräpe was an evolution of our Absolut San Francisco limited edition. White grape, dragon fruit and papaya combined to provide smooth and fresh floral notes and subtle, fruity, undertones. Ridiculously easy to mix.
Absolut Gräpe.
For the first time we dared to face the world completely naked. We launched a bottle with no label and no logo. The idea? To prove that no matter what’s on the outside, it’s what’s on the inside that really matters.
Openly embracing the LGBTQ+ community has been a core value of the Absolut brand for as long as we can remember. With this No Label, Absolut once again showed its support for the LGBTQ+ community.
The strength of the iconic Absolut bottle design facilitated this initiative. How many other brands would be brave enough to entirely remove their name and logo from their product? By shedding our labels we encouraged consumers to discard theirs.
Relying on the strength of our iconic Absolut bottle design we took a leap of faith and removed our name and logo. By shedding our labels we encouraged others to discard theirs.
As a base for the campaign we created an online space to promote discussions about labels and prejudice associated with the LGBT community. This was complemented by a Facebook fan page and a No Label app, which users activated to show their support for a world without prejudice.
The initiative also included a creative collaboration with acclaimed men’s magazine Fantastic Man. Together we produced a 24-page magazine featuring personal interviews around labels, misconceptions and prejudice.
Our naked bottle stood proud, inspiring others to do the same.
A special edition of ‘Naked’ Absolut without the usual main label. What will those clever marketing bods think of next?
Absolut Ruby Red was introduced in 2006, following the success of the other citrus flavors, Absolut Citron and Absolut Mandrin. The name Absolut Ruby Red is taken from a special kind of red grapefruit. And grapefruit is of course what it tastes like!
Absolut Ruby Red is made exclusively from natural ingredients, and unlike most other flavored vodkas, it doesn’t contain any added sugar. Absolut Ruby Red is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
It’s not just looks, it’s what’s underneath. The denim has (apart from a lot of swag) a high tech shield on the inside with supreme cold preserving capacity. Taken from the freezer, the Absolut Denim skin keeps the Absolut Vodka Original cool for up to two hours – perfect for the proper urban summer party.
This innovative second skin was a venture between Absolut and celebrated Brooklyn based edgy denim designer Loren Cronk, a star in the avant-garde street fashion scene with a global reputation for his highly demanded handmade denim jeans.
With the limited edition Absolut Rock launched in 2009, you know that bottle wrapped in leather and studs, we wanted to pay tribute to rock and roll in an Absolut way. Working closely with visionary photographer Danny Clinchand theAustralian rock band Wolfmother, an authentic story about the lifestyle behind the scenes, on the road and on stage of a rock and roll band beautifully unfolded, frame by frame.
An important part of creativity is freedom. And the restriction of any restrictions. Looking at Danny’s track record and creative expression of documenting the biggest rock artists of our time, we therefore tried to intervene as little as possible, giving him the space he needed to do his thing.
Or, as Danny himself put it; “Absolut has an impressive history of collaborating with well respected artists. Being part of that process has been very exciting. The coolest part of this initiative is that Absolut basically asked us to do what we normally do. Wolfmother were recording and performing, and I captured this with my camera. Absolut has always been at the forefront of artist collaborations and it really is amazing when no one has to compromise on ones art when doing a great advertising campaign.”
And we were thrilled about what came out! During a couple of days, Danny followed Wolfmother around L.A., shooting more than 4000 documentary photos and produced an exclusive director’s cut film, depicting his vision of rock and roll and showing his amazing images coming to life. To extend this story and intensify the experience, a selection of Danny’s best pictures was also presented as a gigantic (up to 240sqm) traveling photo exhibition touring through cities in Germany like Munich, Cologne and Hamburg, along with a downloadable audio guide and a printable map to tour the local sites at absolut.com.
“We really enjoyed being part of this initiative,” said Wolfmother’s singerAndrew Stockdale. Absolut introduced us to Danny Clinch, inspired us to collaborate and gave us the space to do our thing. The best results happen when artists are given the trust to do what they do best, and with that freedom Danny has captured an authentic day in the life of Wolfmother – recording in the Sunset Studio in L.A., during a gig and hanging out at the Roosevelt Hotel. This campaign invites people behind the scenes to experience a bit of the classic rock and roll dream”.
Telling the story behind the story in 2009 to consumers, bridging the physical and digital space just a couple of years after Facebook boomed, is a given today but was quite a big deal then. Looking back at this campaign, we are proud to see how three creative forces came together in the name of rock and roll, and made something worth remembering.
Absolut Rock is a limited edition expression of Sweden’s favourite vodka in a rather fetching leather studded case.
Feature: Global Limited Edition
Collaborator: Family Business
Sizes: Bottle 700ml, Bottle 750ml, Bottle 1000ml
Flavor: Absolut Vodka Original
The Chicago blues, jazz, soul, and gospel. The origin of house music and the melting pot of hip hop. Chicago has always known how to source a crowd in the name of creativity, passion and energy.
When we turned to Chicago for our upcoming launch within the Cities series, we wanted to step into that house, wrap our bottle around that soul and be part of that crowd.
So we teamed up with the modern crowd sourcers – the Chicago-based online design communityThreadless. Pioneers in community-driven design and best known for their acclaimed T-shirt designs, Threadless’s membership model routinely invites work from members, which is then voted on, with the winning designs produced.
The top contribution made byRoss Bruggink, was a humorous, creative, edgy and well-thought through design, with local details for local appeal. We couldn’t be happier.
Absolut Chicago was truly a flavor for the crowd – by the crowd. And we are proud to have played a tiny part of its ongoing history.
Speaking of flavor; Absolut Chicago was an olive- and rosemary-flavored vodka, smooth and mellow with a well-balanced spiciness – making it perfect for classics like the Dirty Martini.
Limited Edition
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
A special release of Absolut, combining a litre of their crisp Swedish vodka with a limited edition bottle. The bottle is faceted to reflect light and the label is made out of fabric, in honour of the fashion industry.
Created exclusively for global travelers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Flavour of coffee with notes of almond, caramel and warm chilli. The extravagant and glamorous decor of the unique limited edition Absolut Watkins bottle was created by celebrated Swedish fashion illustrator and artist, Liselotte Watkins, famous for her designs for fashion brands such as Miu Miu, Anna Sui and Barney’s as well as for magazines such as VOGUE and The New Yorker.
Release: 2011
Country: Duty Free Shop
Cap: Normal Cap
Size: 1000ml.
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