In 1904, at the urging of family and friends, Jack Daniel took some of his whiskey to the World’s Fair whiskey competition in St. Louis, Missouri. Not many of the big distillers gave Mr. Jack much of a chance, but when it was over, Jack Daniel’s Tennessee Whiskey was declared the finest whiskey in the world and was awarded the Gold Medal. This 750ml bottle, released in 1996, was the first in a series honoring each Gold Medal won by Jack Daniel’s Tennessee Whiskey.

The first gold medal awarded to Jack Daniel’s Tennessee Whiskey took place in 1904 when Jack entered his whiskey in competition at the World’s Fair in St. Louis, Missouri. Nearly a century later, in 1996, the Distillery debuted the Gold Medal Series with the 1904 Gold Medal commemorative bottle to recognize this prior achievement.

Beginning in 1996 and continuing for the next 10 years, the Jack Daniel Distillery released its Gold Medal Series of commemorative bottles. Comprised of seven unique designs, each bottle in this series celebrates a different gold medal won by the Distillery. In the U.S., the series featured 750ml bottles filled with 90 proof whiskey. International markets offer these bottles only in a 1 liter size, with the exception of the first bottle in the series which was available only in the 750ml size.

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