A bottle of Johnnie Walker Gold Label 18 Year Old The Centenary Blend Frozen Gold Scotch Whisky, released before the brand dropped the age statement. This comes with two glasses in a presentation box.

The Centenary blend was created by Sir Alexander Walker in 1920 to celebrate 100 years since his grandfather, John Walker, first established the company.

Johnnie Walker has created three limited edition bottles for its Red Label, Black Label, and Gold Label Reserve Whiskies to celebrate the Diageo-owned brand’s 200th anniversary. On the usual bottles, a slanted label features the blended Scotch’s name/color, but that has been updated to an opaque wrap that covers the entire bottle. Don’t worry, the Whisky inside the bottles remains the same.

“These limited edition bottles give a bold new look to our most iconic whiskies and perfectly celebrate Johnnie Walker’s depth of character as we celebrate this incredible 200-year milestone,” said Ali Reynolds, Johnnie Walker GB brand ambassador “This striking new design is sure to stand out on shelf and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifting occasions as we showcase the innovative brand ethos and open the doors to a new generation of whisky drinkers.”

The 200th anniversary celebrates the year, 1820, when John Walker bought an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland.

All three bottles are now available for purchase now from major retailers and can also be purchased directly from shop.malts.com.

It’s been a big year of releases for Johnnie Walker as it celebrates its 200th Anniversary. Back in July, the blended Scotch brand unveiled three limited edition Whiskies: Blue Label Legendary Eight, Celebratory Blend, and Bicentenary Blend as well as a limited edition bottle design. Each anniversary release celebrates part of the famed brand’s two century journey. All four releases are expected to hit shelves across the globe in October.

Bottler John Walker & Sons (JW&S)

To celebrate the launch of Squid Game Season 2, which returns on 26 December this year, Johnnie Walker has released a limited edition design for bottles of its Black Label whisky.

The bottles are designated with the numbers 001 to 456, which is how many characters are competing in the new series, and also gives consumers the opportunity to ‘pick their player’ via bottle.

Key features of the design include the Johnnie Walker striding man logo donning the show’s green tracksuit, and a 20-degree slanted label with a custom fabric pattern varnish to ‘simulate the texture’ of the green tracksuit.

The partnership kicked off yesterday (1 October) with a takeover of Times Square in New York, which took place at 4.56 EST, again nodding to the number of players participating in the game.

Josh Dean, vice president of Johnnie Walker, Diageo North America, said: “This partnership brings together two global icons, the world’s number one Scotch whisky and the worldwide TV phenomenon of Netflix’s Squid Game.

“Our loyal fan bases are going to be thrilled by the element of discovery with our collectible, limited edition bottle design that allows them to get close to the action. At Johnnie Walker, we’re continuing to reimagine how whisky can be enjoyed through unique and creative experiences, partnerships and occasions.”

Tying into the launch, mixologist Ginn Choe has also created a special 456 cocktail, which she called “a twist of mystery, just like the show”.

She added: “It’s made with popular and traditional Korean ingredients, such as honey for sweetener and barley tea known as bori-cha that marries well with the spice and vanilla notes of Johnnie Walker Black Label.”

The partnership between Johnnie Walker and Squid Game will also reach Europe and Asia, through outdoor media, social media campaigns, events and retail touchpoints.

On bringing the partnership to life, Magno Herran, vice president of global brand and partner marketing at Netflix, said: “Squid Game fans are highly anticipating the show’s return. To give them something really special and unexpected, in collaboration with Johnnie Walker, we dressed the iconic striding man in the show’s classic green tracksuit.

“Through our partnership, we’ve taken the series from the screen to the shelf, to the streets, even surprising fans in Times Square with an opportunity to play a game featured on Squid Game.

“This excellent integrated experience also includes promotion of the campaign on Netflix’ss ad-supported plan, so our members can pick up the perfect pairing of Johnnie Walker and Netflix for the series release this December.”

The link-up with Netflix continues a bumper period of activity for Johnnie Walker. The world’s biggest-selling Scotch whisky has also unveiled a 700ml light bottle , trialled paper bottles and announced the debut of its Black Ruby expression in global travel retail for next year.

Meanwhile, its owner, Diageo, is expecting a return to sales growth despite a “challenging consumer environment’.

Bottling serie Squid Game 456

Bottled 2024

Stated Age 12 years old

Strength 40.0 %

Vol.Size 700 ml or 750 ml

A 75cl bottle of Johnnie Walker Blue Label, very hard to come by and very rare. This was made with very good well-aged malt and grain whiskies. Individually numbered bottles.

Bottle Number: No. Q 07714 JW

The four 200-ml. bottles of Johnnie Walker Black,Green,Gold, and the much-coveted Blue make for perfect side-by-side taste tests.

A collection of four Johnnie Walkers including;